Brand Activation Manager
4 weeks ago
Title: Brand Activation Manager
Function: Marketing
Key Accountabilities:
Increase in brand awareness: Measure the growth in brand recognition and recall among the target audience through surveys, brand tracking studies, and social media analytics.
Engagement metrics: Monitor and analyze key engagement metrics such as website traffic, social media interactions, and email open rates to assess the effectiveness of brand activation campaigns.
Sales and revenue growth: Track the impact of brand activation activities on sales and revenue generation, including the number of new customers acquired, repeat purchases, and overall revenue growth.
Customer loyalty and retention: Measure customer satisfaction, loyalty, and retention rates to evaluate the success of brand activation efforts in building long-term relationships with customers.
Return on Investment (ROI): Calculate the ROI of brand activation campaigns by comparing the costs incurred with the resulting increase in sales, revenue, and brand equity.
Market share growth: Monitor changes in market share and brand preference to assess the effectiveness of brand activation strategies in gaining a larger share of the market.
Brand perception and reputation: Conduct brand perception surveys and monitor online sentiment to gauge the impact of brand activation initiatives on brand image and reputation.
Partnership and collaboration success: Evaluate the success of partnerships and collaborations with external partners, agencies, and vendors in achieving brand activation goals, such as increased brand exposure and access to new markets.
Innovation and creativity: Assess the level of innovation and creativity in brand activation campaigns through awards won, industry recognition, and customer feedback.
Cost efficiency: Monitor and optimize the allocation of resources and budgets to ensure cost-effective brand activation activities without compromising on quality and impact.
Business Partnering: The brand activation manager will collaborate with business partners, such as sponsors, co-branding partners, and strategic alliances, to enhance brand activations and reach new markets.
Education Qualification: Desired but not mandatory Qualification: Master’s in Business Administration
Desired experience
Proven experience in brand activation or marketing roles.
Strong understanding of consumer behavior and market dynamics.
Excellent project management and organizational skills.
Creative thinking and problem-solving abilities.
Strong communication and interpersonal skills.
Ability to work effectively in a fast-paced and dynamic environment.
Proficiency in using marketing tools and software.
5+ Years of experience.
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