Brand Manager | An Established Organic Food Brand

4 weeks ago

bangalore, India WinnerBrands Full time
Title – Brand Marketing Lead
Experience: 8+ years
Expected Notice Period: Immediate to 30 Days
Opportunity Type: Full Time - Onsite ( 6 Days )
Compensation: Upto 18 LPA
About the Brand
A leading organic food brand based in India, known for its commitment to sustainable farming practices and high-quality dairy products. With a focus on organic farming methods, the company ensures the well-being of its cows and the purity of its products and offers a range of dairy items, including milk, yogurt, ghee, and paneer, all produced without synthetic pesticides, fertilizers, or antibiotics.
The brand has gained popularity for its premium organic offerings and its dedication to environmental and social responsibility.
Brief of the role
We are seeking a dynamic and strategic Brand Lead to join our team. The ideal
candidate will be responsible for leading brand communication and Strategy efforts, ensuring alignment with our brand values and objectives. This role requires strong collaboration skills to fulfill the diverse requirements of internal stakeholders and coordinate with various agencies. The Brand strategy Lead will oversee content creation, campaigns, packaging, brand innovation, PR activities, and consumer research initiatives.
Roles And Responsibilities -
1. Develop and execute comprehensive brand communication/content strategies that resonate
with our target audience and reinforce our brand identity.
2. Collaborate with internal stakeholders with varying creative and communication needs to
ensure their requirements are met effectively.
3. Lead and execute with internal teams/agencies to execute marketing campaigns, advertising
initiatives, and other brand communication activities.
4. Work closely with the multi-media content team within the larger marketing team to produce
engaging content like visual, researched content that aligns with our brand messaging and goals.
5. Lead packaging initiatives, ensuring our product reflects our brand values and appeals to
consumers.
6. Drive brand innovation by identifying emerging trends, consumer preferences, and market
opportunities.
7. Strategise and manage corporate communications, PR activities, including media relations, press
releases, and events, to enhance brand visibility and reputation.
8. Conduct consumer research to gain insights into market trends, preferences, and behavior, and
use findings to inform brand communication strategies.
9. Monitor and analyze the performance of brand communication efforts, and make data-driven
recommendations for optimization and improvement.
10. Stay up-to-date with industry trends, competitor activities, and best practices in brand
communication and marketing.
Qualifications:
1. Bachelor’s degree in marketing, Communications, or a related field. Master's & degree preferred.
2. 5+ Years of experience in brand communication, marketing, or related roles.
3. Proven track record of developing and executing successful brand communication strategies and campaigns.
4. Strong project management skills, with the ability to multitask and prioritize tasks effectively.
5. Excellent communication and interpersonal skills, with the ability to collaborate effectively with
cross-functional teams and external partners.
6. Creative thinking and problem-solving abilities, with a passion for innovation and driving results
7. Proficiency in Microsoft Office Suite and other relevant software applications.
8. Experience in consumer research and data analysis is a plus.
9. Knowledge of sustainability practices and principles is desirable.
Why should you apply for this job?
1. Opportunity to learn the APAC marketing region/brand also to be a part of a sustainability-focused brand.
2. Contribute towards a good food movement and redefining food conception.
About WinnerBrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to
deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressive startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance/part-time or full-time. Request to visit our community page at implies consent to our privacy policies
Thanks,
WB Consultant

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