Brand Manager

4 weeks ago


bangalore, India NOSH Full time
Who Are We?
The world of cooking is one that is skill-based, complex, and time-consuming. Despite the world advancing forward, we still lag behind in the way we solve for our food. At Nosh, our vision is to enable everyone to savor dishes from every corner of the Earth, ensuring that no one misses the meals they crave, any time of the day
Nosh is an app-driven home cooking robot that cooks 120+ dishes such as all types of Curries, Sautéd Vegetables, Pulao, Pastas, Sweets, and more automatically. It leverages artificial intelligence to ensure food consistency and a homely taste.
Nosh is the brainchild of alumni from ISB Hyderabad, BITS Pilani, and IISc Bangalore, alongside former entrepreneurs and early-stage members from tech companies and startups like AB InBev, Analog Devices, Broadcom, CRED, and Unacademy.
We're creators, dreamers, and doers who never take 'no' for an answer. We thrive on challenging the status quo and discovering elegant solutions to complex problems. Venturing into spaces that have never been touched before requires a different breed of human beings; the kind that does not fit into a mould. We love discovering new ways to make life easier and while we’re always all-hands on-board, we also are empathetic believers. We do not wait for solutions to arrive. We put our heads together, pick up a torchlight and search to find it.
Experience Nosh Cooking Matar Paneer:
how you will fit in:
We are building a consumer first brand and we expect you to identify and uncover consumer insights to deliver creative marketing campaigns. You will be the brand custodian and the gatekeeper for all communications both organic and otherwise. As a part of the core team, you will shape the identity of Nosh and bring together the vision and product. You will be responsible for every touch point in a consumer’s journey starting right from identifying potential consumer needs, and adding value at every stage of the funnel.
Here’s what your day will look like:
Develop, analyze and action on consumer insights
Build and communicate brand positioning and mission
Create go-to-market strategies, execute, measure and implement learning
Lead the creative development process with the aim of compelling the target audience to actively engage and take meaningful action
Measure and report performance of marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors’ activities, and draw inferences
We would love to speak if:
Brand building is a part of your breakfast routine
Pop culture and latest trends are at your fingertips
Hustling in a young, energetic and volatile environment gets you excited
You understand what it means to build a brand from day zero
You are never at a loss of words and your mind is a bubbling pot of ideas
What you’ll get in return:
A pay that meets industry standards with ESOPs
Be a part of the future of cooking built in India, for the World.
Tasting a lot (a lot) of food
Water cooler fun-times and regular team outings
If you’ve reached till here, let’s grab coffee
We’ll see you Noshing around
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