Brand manager

4 weeks ago


bangalore, India PeopleLogic Full time

AbouttheCustomer

Companyisan Indian company that mainly manufactures luxury fashionaccessories such as jewelry watches and eyewear.

AbouttheRole

Designation:Brandmanager

Thisbusinesscritical role will drive strategic thinking and executionexcellence through brand marketing across traditional and digitalchannels measurement reporting & consumerresearch.

  • Actas brand custodian and drive impact for brandgrowth.
  • Definethe marketing and communications strategy across channels andcustomer cohorts to deliver the businessgoals.
  • Leveragecustomer insights to understand the overall brand health and buildrelevant brand properties and campaigns to drive brandmetrics.
  • Drivecreative and communication development to ensure consistent andconcise messaging to thecustomers.
  • DigitalBuilding digital influence for the brand is one of the key aspectof this role. Build the social media presence of the brand byrolling out relevant content own the content calendar &build the brand buzz throughinfluencers/collabs.
  • Performancemarketing Drive performance marketing initiatives across ownplatforms and marketplaces. Grow the market places for the brandthrough always on visibility. Build a strong bottom of the funnelconversion through a mix of search crm & displaycampaigns.
  • Collaboratewith external agencies like Creative Digital Media PR to drivebrand priorities and itsexecution.
  • Influencewithout authority a wide bench of senior stakeholders to shape anddeliver the customer and businesspriorities.

WorkLocation:

Bangalore

WorkExperience:

49Yearsofexperience

Backgroundand Requirements

JobRequirements

SkillsBrand marketing Brand manager atlbtl



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