Brand Manager-Heineken

4 weeks ago


bangalore, India United Breweries Ltd. Full time
Role Title: Brand Manager / Senior Brand Manager Marketing – Heineken Portfolio
Department: Marketing
Location: Bangalore Head Office.
Education:
MBA in Marketing
Desired Requirements: ● Minimum 5+ years of relevant experience in Marketing (preferably FMCG/Alco Bev)
● Initial experience in Sales will be a plus
● Knowledge of campaign designing (TVCs and online campaigns), agency handling and on-ground activation ● Ability to analyze and apply market research results into communications strategy ● Skills in brand positioning and consumer segmentation
● Brand launch experience
● Strong communication skills
● Creative thinker and problem solve
Key Accountabilities:
1. Portfolio Strategy and ATL Budget Management
Lead annual brand strategy by drafting plans based on proven consumer and customer insights
● Responsible for the development, implementation & evaluation of brand and promotional plans to the last mile
● Plan and execute all integrated communications and media initiatives across channels; offline and online
● Assist with product development, pricing and new product launches while keeping a close eye on emerging white spaces in the category
● Determine priority markets, marketing activities, devise required budget for all activities (zero based budgeting) to achieve brand objectives.
2. Market Research, Consumer Insights and Media Planning
● Partner with agencies to plan & implement market research activities & campaign evaluations to drive efficacy
● Draft media brief while coordinating with internal media team and external media agency to develop a robust media plan driving the brand health metrics
3. Campaign, Digital & Experiential Marketing
● Contribute to the development and implementation of annual campaign plans across media vehicles
● Set up and run effective online communication monitoring and evaluation systems
● Track and analyze traffic flow and provide regular internal report
● Evaluate emerging technologies to engage with our consumers and customers
● Collaborate with the digital team to drive yearly digital agenda of the brand
● Strategies and execute on-ground activations to bring alive the brand experience closer to our consumers
4. Marketing Operations and Reporting
● Drive adherence to internal SOPs and guidelines pertaining to marketing operations
● Strict implementation and tracking of Brand’s marketing spend in synch with the brand plan
● Tracking and reporting of volume and be a one-stop-shop for demand planning related tasks to ensure consistent and supply

  • bangalore, India United Breweries Ltd. Full time

    Role Title: Brand Manager – Heineken Portfolio Department: Marketing Location: Bangalore Head Office. Education: MBA in Marketing Desired Requirements: ● Minimum 2 to 3 years of relevant experience in Marketing (preferably FMCG/Alco Bev) ● Initial experience in Sales will be a plus ● Knowledge of campaign designing (TVCs and online campaigns), agency...


  • bangalore, India United Breweries Ltd. Full time

    Role Title: Brand Manager / Senior Brand Manager Marketing – Heineken Portfolio Department: Marketing Location: Bangalore Head Office. Education: MBA in Marketing Desired Requirements: ● Minimum 5+ years of relevant experience in Marketing (preferably FMCG/Alco Bev) ● Initial experience in Sales will be a plus ● Knowledge of campaign designing...

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