Key Account Management

3 months ago

Chennai, India Saaki Argus & Averil Consulting Full time

About client:


One of the leading Beverage Manufacturing company.


Experience:


Minimum 3-6 Years Experience.


Qualification:


MBA Must.


Key Responsibilities:


1.Account Management & Business Development

  • Manage and nurture relationships with key institutional clients across PAN India, ensuring high customer satisfaction.
  • Develop new business opportunities by identifying potential institutional clients (hotels, hospitals, corporates, educational institutions).
  • Conduct negotiations for contracts, pricing, and service level agreements (SLAs) with institutional buyers.
  • Drive business growth by introducing new product lines and ensuring existing product penetration in accounts.

2.Sales Strategy & Execution

  • Create and implement tailored sales strategies for the institutional channel, aligned with overall business objectives.
  • Achieve monthly, quarterly, and annual sales targets for institutional accounts.
  • Track and monitor key sales metrics such as sales volume, revenue, and profitability to ensure targets are met.
  • Collaborate with internal teams (marketing, supply chain, finance) to ensure smooth order processing, timely delivery, and alignment on promotional strategies.

3.Customer Relationship Management

  • Build and maintain strong relationships with key decision-makers within institutional accounts.
  • Conduct regular meetings and reviews with clients to address issues, evaluate performance, and identify future growth opportunities.
  • Ensure products receive prominent shelf placement and are well represented within client locations.

4.Promotions, Merchandising & Brand Visibility

  • Develop and execute in-store and on-premises visibility plans, ensuring effective placement of products in client locations.
  • Work with marketing teams to develop promotional strategies and customized offers for key accounts.
  • Ensure institutional partners are equipped with the necessary marketing materials, promotions, and merchandising to drive product awareness.

5.Market Insights & Reporting

  • Provide regular updates and reports to senior management on sales performance, client feedback, and market dynamics.
  • Analyse market trends, competitor activities, and consumer behaviour to recommend adjustments in strategy.
  • Maintain a detailed database of all institutional clients, including business activities, commercial details, and client profiles.

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