Regional Manager

1 month ago

Mumbai, India Bajaj Electricals Full time

JOB ROLE

Regional Sales Manager- RR

JOB ID

JRO0625

REPORTING TO

National Sales Head- RR

TYPE OF ROLE

People Management Role

LOCATION

Corporate Office, Mumbai.

BU / DIVISION

Alternate Channels- MFR

JOB PURPOSE

To achieve present and agreed primary & secondary sales target and profitability of assigned cluster/ region.

KEY RESPONSIBILITIES

  1. Conduct thorough research and analyze sales & consumption patterns to create sales strategies for the modern trade partners. Drive the implementation of the modern trade strategy to achieve the revenue targets from

these partners.

  1. Collect, analyze and monitor market trends, competitor strategies & design customer engagement strategies. Design and formalize Terms of Trades (TOT) with all the modern retail chains.
  2. Joint Business Planning with key accounts. Develop new product/ SKU Mix, decide on strategy and annual marketing plans. Coordinate with other business units and support functions for new product introduction,

pricing and promotions strategy.

  1. Maintain and nurture strategic business relationships with modern trade customers. Organize sales promotion campaigns, product launch demos, product displays etc.
  2. Ensure 100% collections as per the collection norms, with a minimum CEI of 70%. Co-ordinate with SCM & Logistics teams to ensure timely deliveries and execution of orders.
  3. Drive operational efficiency – sales forecasting, order tracking & fill rates. Liaise & co-ordinate with marketing, logistics, planning & commercial teams for driving business.
  4. Ensure execution of all strategies is done efficiently by team members. Manage the team and ensure business objectives are met by leveraging their potential. Manage the deployment, train and track productivity of

in shop promoters.

  1. Promotions and display (Space on Hire) initiatives
  2. store hygiene as per planogram. Plan Product stock and allocation.
  3. Share of Shelf/ Displays across customer-category combinations. Deliver in-store category planogram and execution of BTL campaigns.
  4. Data analyses, gap analyses & budget utilization in Modern Trade accounts. Proactively gauge the customer response to company's products, services & communicate it to senior management. 12. Undertake account planning for all major customers

13. yearly JBP (Joint Business plan). Constantly monitor inventory and keep it under specified norms.

EDUCATIONAL QUALIFICATIONS

Graduation (any) + MBA/ PGDM (any) 2 years full time from an Institution of repute.

 

WORK EXPERIENCE

7-10 years of experience managing modern retail format preferably from consumer durable, telecom, IT hardware and FMCG industry.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

REPORTEES

Sales Manager- RR

INTERNAL / EXTERNAL INTERFACE

  • SCM & Logistics
  • ABM
  • Accounts
  • Marketing

BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop Talent
  • Be the Best
  • Be Agile

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