Regional Sales Manager

4 days ago

Mumbai, India RPSG (FMCG) - Guiltfree Industries Limited Full time

"Opportunity knocks Step into a leadership role as our Regional Sales Manager and drive growth"


Position Summary

The Regional Sales Manager (RSM) will be responsible for driving sales, developing strategic plans, and managing the sales team within the assigned region. The role requires a strong focus on market penetration, distributor management, and team leadership to achieve growth and profitability for our food snack brand.


Job Responsibilities


  • Build a growth strategy for the region and a road map for growth
  • Building and Nurturing the sales & distribution infrastructure for the region & delivering the revenue target
  • Sound understanding of GTM principles
  • Building and maintaining effective Route to Market & Customer relationships
  • Ensure Too Yumm is visible and well-represented in customer outlets
  • Managing teams, maintain motivation and contribute to building people capability
  • Liaise with other functions like HR, Supply Chain, and Commercial to build process robustness and drive compliance.
  • Alignment to GIL’s system and processes.


Key Performance Indicators


  • Target achievement as per contract (Volume and Value growth)
  • Achieve Direct & Indirect Distribution targets and ECO
  • Maintain Systems Hygiene and Compliance
  • Drive Market Share & Numeric Distribution.
  • New Brand Performances (Launches / Special drives etc.)
  • Innovation - cost-effective and replicable.
  • People Development, Contain Attrition, People Growth
  • Influencing Key stakeholders like Brand managers / Logistics etc.


Experience & Skills


  • Education: Post Graduation in Sales / Marketing, or a related field.
  • Experience: Minimum of 10 – 15 years of sales experience in the FMCG sector, with at least 5 years in a managerial role.
  • Must be currently handling a team of Area Sales Managers / Zonal Sales Managers.
  • Candidates from FMCG Industry are preferable with experience in highly competitive Categories, Organizations and Food Category.
  • Should have knowledge of all Channels -Urban and Rural of GT.
  • Strong leadership and team management abilities.
  • In-depth understanding of the FMCG market, distribution channels, and sales strategies.

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