Area Marketing Manager

2 months ago


Gurugram, India FMC Corporation Full time

You will be responsible for leading demand generation activities and deliver the liquidation goals as per the business plan  Accountable for effective commercialization launch of new products following the new launch process  Develops annual goals and objectives for Demand Generation Team  Prepares the resource plan, budget plan for the Region by closely working with Sales, Marketing & Commercial Effectiveness Leadership  Accountable for maintaining and improving productivity levels of field resources and critical demand generation activities  Develops the Policy Documents, broad guidelines for Demand Generation Team, Marketing Agencies Responsible for Budget Management & ensuring that Demand Generation team is delivering the goals within the budget  Work Closely with strategic and Brand Managers for Market Segmentation, Portfolio Positioning & Crop wise, Product Wise Strategy  Work Closely with Zonal Marketing Managers AMM’s and Sales Team for effective utilization for resources and activity planning  Work Closely with Marketing Agency on Recruitment, On Boarding, Training Coach Guide etc  Accountable for adoption of strategic initiatives like Market Unit Activity Planning and Tracking, Large Plot Demos (New Commercialization -2 and 01 Year), Demo Plots, Online training module, Archer adoption (Archer is mobile based app entire Marketing Agency MIT Team has the app to report activities and must report daily basis as per the task allotted to them by AMM in advance) , Laser farm ( All the standard ppt’s for products are available online in Laser Farm ) eLMS (eLMS is a learning model for the Marketing Agency field Team where each of these candidate has to visit and get online certification ) etc.  Systematically work for developing team and grooming them, hand holding them for better career aspirations.


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