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Performance Marketing Specialist
3 months ago
JobOverivew
We areseeking a highly skilled Performance Marketing Specialist with 46years of experience to join our client in the EdTech industry. Therole focuses on driving lead generation course enrollments andoptimizing digital campaigns across multiple platforms. With ahybrid/remote work option and a salary of 9 LPA you will developand execute strategies to increase conversions manage budgets andenhance overall marketing performance.
Ifyou're ready to make an impact and grow revenue in adynamic environment this is the opportunity for you
Industry: Ed.Tech
CTC: 9 LPA
Experience: 4 6 Years
Location: Noida (Hybrid /Remote)
KeyResponsibilities:
- Digital AdvertisingStrategy: Develop and execute datadriven campaignson platforms like Google Ads Facebook Instagram LinkedIn andYouTube to drive lead generation and courseenrollments.
- PerformanceOptimization: Continuously analyze and optimizecampaigns to improve ROI and reduce Cost Per Acquisition(CPA).
- Conversion Rate Optimization(CRO): Enhance landing pages and marketing funnelsfor better conversion rates.
- Lead Generation &Nurturing: Create and implement campaigns forqualified lead generation and collaborate with admissions fornurturing workflows.
- BudgetManagement: Efficiently manage the digital marketingbudget to maximize reach and conversions.
- Analytics &Reporting: Track and report on campaign performanceusing tools like Google Analytics and FacebookInsights.
- A/B Testing:Lead initiatives to test ad creatives and landing pages foreffectiveness.
- SEO and ContentStrategy: Work with the content team to enhanceorganic traffic through SEO and contentmarketing.
- AudienceTargeting: Develop strategies for audiencesegmentation and retargeting to boost engagement andconversions.
- Collaboration:Align marketing efforts with sales and admissions for a seamlessleadtoenrollment experience.
Key Performance Indicators(KPIs):
- Revenue Growth:Target 2030% monthly increase in coursesales.
- Return on Ad Spend(ROAS): Maintain minimum 4x ROAS oncampaigns.
- Lead Generation:Aim for a 1520% monthly increase in qualifiedleads.
- Cost Per Acquisition(CPA): Reduce CPA by 1015% over sixmonths.
- Conversion Rate:Target a 58% conversion rate from leads toenrollments.
- Traffic Growth:Achieve 2535% monthly growth in websitetraffic.
- EngagementMetrics: Aim for at least a 3% clickthrough rateacross digital ads.
- Landing PagePerformance: Target a 1015% increase in landing pageconversions.
- SEO Rankings:Aim for top 5 positions for 10 key courserelatedkeywords.
This role is ideal for a datadriven marketerpassionate about optimizing digital strategies to drive growth andengagement in the educational sector.
Skills
performanceMarketing, lead generation, digital marketing, edtech, googlead
