High Performance Marketing Specialist

2 days ago


Noida, Uttar Pradesh, India snooplay Full time
Job Summary

We are seeking a highly skilled High Performance Marketing Specialist to join our team at snooplay. As a key member of our marketing department, you will be responsible for executing and optimizing performance marketing campaigns across various platforms.

About the Role

In this role, you will focus on driving customer acquisition, increasing brand awareness, and maximizing ROI. You will plan, execute, and manage high-performance Meta (Facebook, Instagram) and Google Ads campaigns, monitoring and analyzing key performance indicators (KPIs) to track campaign performance and identify areas for improvement.

You will develop and implement strategies to drive customer acquisition and retention, conducting A/B experiments with clear success/failure metrics, keyword research, audience targeting, and competitive analysis to optimize ad spend, improve campaign efficiency, and maximize Return on Ad Spend (ROAS).

Your responsibilities will also include ensuring accurate tracking and reporting across all key metrics, developing a strong reporting framework, analytics, ROI tracking for all campaigns, and providing actionable insights to stakeholders. Additionally, you will stay up-to-date with the latest industry trends, algorithm changes, and best practices in performance marketing.

Requirements
  • Minimum 1-2 years of hands-on experience in Meta Ads and Google Ads with a focus on achieving high ROAS.
  • In-depth understanding of conversions and how they affect the overall outcome of the platform.
  • Extremely proactive, ownership-driven, and a strong problem-solving mindset.
  • Excellent analytical and reporting skills, able to present and gain insights from data.
  • Strong organizational skills, able to prioritize and manage complex workflows.
  • Committed to results and deliveries.
  • Self-motivated and willing to work in a startup environment.
What We Offer
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • Competitive salary: $65,000 - $85,000 per year.


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