Content Marketing Specialist
5 days ago
The Content Marketing Specialist will play a pivotal role in developing and executing a comprehensive content strategy that aligns with Testbook's brand objectives and target audience.
Key Responsibilities:- Develop and execute a content strategy that drives engagement and conversion
- Create high-quality, engaging, and original content for various channels, including blogs, website, social media, and email marketing
- Conduct keyword research and apply SEO best practices to increase traffic to the company website
- Collaborate with the design team to create visually appealing content, such as infographics and graphics
- Manage the editorial calendar and ensure timely publication of content
- Edit and proofread content produced by team members and contributors
- Must have 1+ years of experience in content marketing or a related field
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
- Strong portfolio of published content
- Excellent speaking, writing, editing, and proofreading skills in English Language
- Familiarity with keyword research, content distribution strategies, and SEO best practices
This position operates in an office setting on the company's current work arrangements. The role demands a high level of collaboration with team members, either in person or via digital platforms.
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