Content Marketing Specialist

5 days ago


Noida, Uttar Pradesh, India Testbook Full time
Job Title: Content Marketing Specialist

The Content Marketing Specialist will play a pivotal role in developing and executing a comprehensive content strategy that aligns with Testbook's brand objectives and target audience.

Key Responsibilities:
  • Develop and execute a content strategy that drives engagement and conversion
  • Create high-quality, engaging, and original content for various channels, including blogs, website, social media, and email marketing
  • Conduct keyword research and apply SEO best practices to increase traffic to the company website
  • Collaborate with the design team to create visually appealing content, such as infographics and graphics
  • Manage the editorial calendar and ensure timely publication of content
  • Edit and proofread content produced by team members and contributors
Qualifications:
  • Must have 1+ years of experience in content marketing or a related field
  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
  • Strong portfolio of published content
  • Excellent speaking, writing, editing, and proofreading skills in English Language
  • Familiarity with keyword research, content distribution strategies, and SEO best practices
Work Environment:

This position operates in an office setting on the company's current work arrangements. The role demands a high level of collaboration with team members, either in person or via digital platforms.



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