Content Marketing Specialist
1 month ago
About Testbook:
Testbook is a leading EdTech startup revolutionizing the industry with its innovative approach to engineering and government job exams. With a registered user base of over 3.6 Crore students and 600 crore questions solved on the WebApp, Testbook is poised to capture bigger markets.
Job Description:- Develop and execute a comprehensive content strategy that aligns with Testbook's brand, objectives, and target audience.
- Create high-quality, engaging, and original content for various channels, including blogs, website, social media, email marketing, and more.
- Use SEO knowledge to ensure content is easily discoverable, driving traffic to the company website and keeping it visible in the crowded digital marketplace.
- Analyze content marketing data to identify trends, measure performance, and optimize future content strategies.
- Stay updated on industry trends and adjust content strategy as needed.
- Collaborate with other departments to ensure a coherent and consistent message.
- Manage the editorial calendar and ensure timely publication of content.
- Edit and proofread content produced by team members and contributors.
- Involve in PR strategies and brand promotion.
- Must have 1+ years of experience.
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
- Proven experience as a Content Marketer, Content Strategist, or similar role.
- Strong portfolio of published content.
- Excellent speaking, writing, editing, and proofreading skills in English Language with a keen eye for detail.
- Familiarity with keyword research, content distribution strategies, and SEO best practices.
- Proficiency in using content management systems (CMS) like WordPress/Medium and SEO tools (Semrush, Ahrefs, GSC).
- Ability to work independently and with a team to meet deadlines.
- Excellent research, organizational, and project management skills.
- Creative thinker with the ability to transform technical information into engaging content.
- Strong communication and collaboration skills.
This position typically operates in an office setting on the company's current work arrangements. The role demands a high level of collaboration with team members, either in person or via digital platforms. Ability to work long hours at a computer if necessary.
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