Content Marketing Specialist

1 month ago


Noida, Uttar Pradesh, India Innovaccer Full time

About the Role

We are seeking a highly skilled Content Marketing Specialist to join our team at Innovaccer. As a key member of our Go-to-Market team, you will be responsible for developing and executing digital marketing plans to meet website traffic, inbound requests, and subscriber targets.

Key Responsibilities

  • Create and manage digital marketing plans to drive website traffic and engagement.
  • Develop content and web strategy for demand generation programs.
  • Own planning, messaging, and management of digital channels and work closely with tech teams, different functions within marketing, and different departments across the company to create a coherent digital strategy.
  • Develop campaign briefs, landing page structures, and content strategy based on campaign objectives and audience research.
  • Strategize and execute email marketing workflows and campaigns for lead generation.
  • Plan the digital campaigns calendar and execute critical digital marketing initiatives, including webinars, newsletters, and social media management.
  • Manage monthly spends and ensure ROI in everything we do.

Requirements

  • Persistence and diligence to go the extra mile.
  • Understanding of the U.S. healthcare ecosystem is an advantage.
  • At least 2+ years of experience in B2B technical content writing.
  • Flair for written and spoken English with an impeccable command of grammar.
  • Well-versed in the style of content used in product launches and media communications.
  • Proactive, decisive, independent thinker, and good at industry research.
  • Solution-oriented approach with proven ability to produce technically accurate, high-quality results.
  • Desire and ability to learn new tools and technologies when needed and meet release timelines.
  • Willing to learn about and understand innovative products and the creativity that builds credibility with the audience.
  • Proven experience working under strict deadlines and the ability to work quickly and accurately in a fast-paced environment.
  • Natural business acumen to qualify for an opportunity.
  • Ability to define buyer personas and create tailored content.
  • Self-starter capable of making sense in unstructured situations.
  • Good researcher who likes to go into depth on concepts.
  • Ability to work in a high-growth, startup environment.
  • Understanding of Big Data, data analytics, cloud technology, and platforms such as Amazon Web Services (AWS), Azure, etc. will be an added advantage.

What We Offer

  • Generous leave benefits of up to 40 days.
  • Parental leave policy to spend time with your new addition.
  • Sabbatical leave policy to focus on skill development, pursue an academic career, or just take a break.
  • Health insurance to you and your family for medically related expenses.
  • Pet-friendly office in Noida.
  • Creche facility for children in India offices.

Where and How We Work

Our office is situated in a posh techspace, equipped with various amenities to support our work environment. We follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.

Innovaccer is an equal-opportunity employer. We celebrate diversity and are committed to fostering an inclusive and diverse workplace where all employees feel valued and empowered.

Disclaimer

Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.



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