Growth Marketing Manager cum Performance Marketing Specialist
1 day ago
Location:
Sector-5, NoidaEmployment Type:
Full-timeExperience Level:
5+ years in performance marketing, brand growth, and marketing strategySalary:
6LPAReports To:
Founders/CEO
Brand: RubHub
RubHub is a Home and Personal Care Essential brand that focuses on delivering innovative, aesthetical and high quality products to modern Indian consumers. RubHub aims to redefine convenience and elevate daily living.
Key Responsibilities
As the
Brand Growth Manager cum Performance Marketing Specialist , you will oversee the overall marketing strategy, ensuring cohesive and innovative campaigns across channels while driving performance marketing initiatives to maximize ROI.
Online Marketing
Performance Advertising CampaignsPlan and execute paid campaigns on platforms like Google Ads, Meta Ads, Amazon Ads, and emerging channels.Optimize campaign performance using advanced analytics, A/B testing, and real-time data monitoring.Leverage programmatic advertising for precise targeting and increased ROI.Ensure high-quality creatives and copy for ad placements, aligning with brand aesthetics and goals.Search Engine Optimization (SEO) and Search Engine Marketing (SEM)Develop keyword strategies for both organic and paid search campaigns.Conduct regular SEO audits and implement improvements for on-page, off-page, and technical SEO.Use tools like SEMrush, Ahrefs, and Google Search Console for tracking performance and opportunities.Affiliate MarketingIdentify, onboard, and manage affiliate partners to boost referral sales.Monitor affiliate campaign performance and incentivize top-performing affiliates.Influencer MarketingBuild and nurture relationships with micro and macro influencers in target niches.Negotiate collaboration terms, deliverables, and budgets with influencers.Track and analyze influencer campaign results to evaluate ROI and brand impact.Email & SMS MarketingDesign customer journey workflows for targeted email and SMS campaigns.Monitor open rates, CTRs, and conversions, optimizing strategies based on performance metrics.E-Commerce & Marketplace GrowthOptimize product listings on marketplaces (Amazon, Flipkart, etc.) for visibility and conversions.Implement strategies for seasonal campaigns, deals, and product launches on e-commerce platforms.
Offline Marketing
Brand Activation ProgramsDesign and execute on-ground activities like pop-ups, product demos, and experiential marketing campaigns.Partner with local retail outlets or co-branded events to increase brand visibility.Partnership MarketingCollaborate with complementary brands for cross-promotional activities.Execute strategic alliances with offline retailers for placement and promotions.Events & ExhibitionsPlan RubHub’s presence at trade shows, exhibitions, and relevant industry events.Oversee booth design, product displays, and marketing materials for maximum impact.Community MarketingCreate offline community events that resonate with target audiences, such as workshops or neighborhood collaborations.Partner with local influencers to host offline gatherings.
Social Media Handling Strategies
1. Strategic PlanningDevelop a robust content calendar aligned with seasonal trends, product launches, and audience interests.Integrate organic and paid social strategies to ensure holistic growth across platforms.2. Content DevelopmentCollaborate with the creative team to ensure high-quality, brand-aligned visuals and videos.Plan varied content formats such as reels, carousels, stories, and live sessions for maximum engagement.3. Community EngagementActively monitor and respond to comments, DMs, and brand mentions to foster a strong community.Build loyal customer relationships through user-generated content (UGC) campaigns and giveaways.4. TrendspottingStay updated on emerging social media trends and adapt strategies accordingly.Monitor competitor activities and industry benchmarks to stay ahead of the curve.5. Reporting & AnalyticsUse analytics tools (Instagram Insights, Facebook Analytics, etc.) to track engagement rates, growth metrics, and campaign results.Provide monthly reports with actionable insights to improve performance.6. Cross-Platform IntegrationEnsure cohesive branding across all platforms, including Instagram, Facebook, LinkedIn, and Pinterest.Experiment with new-age platforms like Threads and Tiktok (if viable for the Indian market).
Performance Metrics & Optimization Sheet
Performance Metric Development:Define and standardize key performance indicators (KPIs) for all marketing channels, including online campaigns, offline activities, social media, and influencer partnerships.Create a centralized metrics tracking system to monitor ad performance, lead generation, customer retention, and ROI.Optimization Sheet Creation & Maintenance:Develop a detailed, dynamic optimization sheet using tools like Google Sheets, Excel, or Power BI to track daily/weekly performance metrics.Include metrics like CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CVR (Conversion Rate), impressions, and audience engagement.Highlight underperforming campaigns and areas for improvement through real-time data monitoring.Actionable Insights & Iterative Improvements:Use the optimization sheet to generate actionable insights and propose iterative changes to campaigns.Identify trends, seasonal shifts, or audience behavior patterns that influence campaign performance.Collaboration & Reporting:Share performance updates and recommendations with stakeholders in weekly/monthly review meetings.Align cross-functional teams, including creative and content, to execute optimization strategies effectively.
Key Skills & Qualifications
Education:
Bachelor’s degree in Marketing, Business, or equivalent. Advanced certifications in digital marketing or brand management are a plus.Experience: 5 + years in a similar role with expertise in performance marketing and brand growth.Demonstrated success in handling high-budget campaigns and achieving KPIs.Skills:
Proficiency in tools like Google Ads, Meta Ads Manager, Google Analytics, and CRM platforms.Advanced knowledge of affiliate and influencer marketing strategies.Strong command of social media best practices, content trends, and analytics.Exceptional communication, problem-solving, and leadership skills.Attributes:
Strategic mindset with a creative edge.Data-driven decision-making approach.Collaborative and adaptive to fast-paced environments.
Why Join RubHub?
Be part of a rapidly growing startup brand Rubhub with High vision and Milestone.Drive impactful marketing strategies that shape customer perceptions and experiences.Competitive salary, benefits, bonuses and opportunities for professional growth.
How to Apply:Send your resume, portfolio, and a brief cover letter explaining your marketing success stories to with the subject line “Application for Performance Marketing Specialist cum Brand Growth Manager.”RubHub – Must Have Essentials.
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