Performance marketing specialist

1 day ago

Noida, India Attero Full time
Overview: Attero Recycling Private Limited is a NASA-recognized metal extraction company and end-to-end recycler of Li-Ion Batteries and E-waste headquartered in Noida and a manufacturing facility in Roorkee, Uttarakhand. Attero Recycling Private Limited is amongst a handful of elite organizations globally, with the capability to extract pure metals like Lithium, Cobalt, Titanium, Nickle, Manganese, Graphite, Gold, Copper, Palladium, etc from end-of-life electronics and Lithium-ion batteries.
The company is now in process of global expansion and setting up operations in India, Europe, and North America. Given the pace at which the company wants to grow, it expects employees to go beyond their defined roles to accomplish results, cooperate and collaborate with other team members, and are willing to apply innovation, and new ideas and take calculated risks like an entrepreneur.
Job Description: Performance Marketing Specialist
Position: Performance Marketing Specialist
Location: Noida
Experience: 3+ years
Employment Type: Full-time
Job Overview:
We are looking for a results-oriented Performance Marketing Specialist to manage and optimize digital campaigns across platforms like Google, Facebook, Linked In, Bing, and You Tube. The ideal candidate will have expertise in app marketing, analytics tools, and data-driven decision-making to drive performance.
Key Responsibilities:
Plan, execute, and optimize UAC & Search campaigns on Google Ads, Facebook Ads, Bing Ads, Linked In Ads, You Tube, and Display.
Conduct keyword research, A/B testing, and create compelling ad creatives.
Analyze campaign performance using Google Analytics, Tag Manager, and Search Console.
Manage mobile app tracking with MMPs (Apps Flyer, Firebase, Adjust, or Branch).
Provide actionable insights and performance reports to stakeholders.
Collaborate with teams to align campaigns with business goals and stay updated on industry trends.
Qualifications:
Education: Bachelor's degree in marketing, Business, or a related field.
Proven experience managing successful campaigns on major ad platforms.
Proficiency in analytics tools and app marketing strategies.
Strong data analysis and optimization skills.
Certifications in Google Ads, Facebook Blueprint, or similar platforms are a plus.

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