State customer marketing Executive

7 days ago

Mumbai, Maharashtra, India Diageo Full time ₹ 2,50,000 - ₹ 12,00,000 per year

Role Responsibilities:

AREAS OF RESPONSIBILITYPERFORMANCE MEASURES (QUANTITATIVE / QUALITATIVE)

1. Outlet management ( Qualitative)

  • Conduct market recee with Sales team to evaluate and finalize the outlets
  • Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
  • Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
  • Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
  • Collate and update TSEs & TLs monthly Scores in online & offline Portal
  • Prepare and supervise contracts for rental outlets and get their approval through the legal team
  • Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
  • Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

2. Brand communication and visibility ( Qualitative)

  • Help SCMM develop brand communication options at various channels as per brand imperatives
  • Co-ordinate with vendors to oversee execution of signage in the state. Execute agrees visibility strategy and track and monitor visibility execution
  • Responsible for the choice of outlets for implementation along with the Sales team.
  • Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations leveraging USL portfolio for effective sell-in & sell-out.

3. Budget ( Qualitative)

  • Coordinate with the manpower agency for various activities eg. claim settlement etc.
  • Ensure accurate spend of budgets at the state level.

4. Analytics ( Quantitative)

  • Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
  • Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

5. Train promoters for optimum performance ( Qualitative)

  • Responsible for training and development of the third-party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
  • Induct and train the promoters as per incentive schemes
  • Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

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