Senior Manager Marketing-GTM

3 days ago

Gurgaon, Haryana, India eDataBae Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Your Role
We're seeking a Senior Marketing Manager with 6–10 years of experience in marketing enterprise SaaS

or API-led/AI-driven products. This role blends strategic planning with hands-on execution across brand

marketing, demand generation, product marketing, and digital campaigns to position company as the

trusted partner for enterprises.

What You'll Do
Brand & Positioning:
Define and evolve company's brand narrative, messaging, and value proposition

for enterprise audiences (CXOs, IT leaders, and decision-makers).

Demand Generation:
Design and execute integrated campaigns (digital, events, webinars, accountbased marketing) to drive qualified leads and pipeline for enterprise sales.

Product Marketing:
Partner with product teams to create compelling product narratives, launch plans,

collateral, and customer success stories.

Digital Marketing & Growth:
Own SEO, SEM, content marketing, social media, and email campaigns to

grow awareness and inbound interest.

Sales Enablement:
Build sales decks, one-pagers, and battlecards to empower the enterprise sales

team.

Partnership & Event Marketing:
Support strategic partnerships, organize executive roundtables, and

represent company at industry events. Analytics & Reporting: Measure campaign ROI, pipeline contribution, and continuously optimize for performance.

Voice of the Market:
Track competitor activities, market trends, and customer insights to inform GTM

strategies.

What We're Looking For

  • Experience: 6–10 years in B2B/enterprise SaaS marketing (HRTech, FinTech, APIs, or AI/automation

preferred).

  • Strategic & Hands-On: Ability to design strategy and roll up your sleeves to execute campaigns.
  • Product Marketing Expertise: Skilled in translating complex technical products into clear, differentiated messaging.
  • Demand Gen Track Record: Proven success in running multi-channel campaigns that drive qualified

pipeline for enterprise sales.

  • Digital Native: Comfortable with marketing automation tools (HubSpot, Marketo, LinkedIn Ads, Google

Ads) and data-driven decision-making.

  • Creative Storyteller: Strong in copywriting, content marketing, and brand storytelling.
  • Cross-Functional Collaborator: Experience working closely with sales, product, and leadership teams.
  • High Ownership: Thrives in a fast-paced, high-growth environment with minimal supervision.

Skills: enterprise sales,sales,content marketing,product marketing,enterprise,campaigns

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