Digital Marketing

13 hours ago

Gurgaon, Haryana, India Antara Senior Care Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Role Overview

We are looking for a dynamic and strategic professional to lead brand strategy and marketing for the Antara Care Home, Care at Home & Antara Integrated Wellness Centre business units. This role will be pivotal in shaping Antara's narrative in the senior care ecosystem and will drive marketing initiatives that strengthen category leadership, build trust, and drive business growth.

This role will report directly to the CMO and will lead a team of 2–3 brand & content specialists.

Key Responsibilities

Brand Strategy & Growth

  • Build and drive the brand strategy for Antara Care Homes & Care at Home services.
  • Develop and execute marketing campaigns to drive awareness, salience, and consideration.
  • Lead go-to-market (GTM), positioning, and communication strategy for business growth.
  • Antara Integrated Wellness Centre Launch
  • Lead the brand launch strategy for Antara Integrated Wellness Centre (to be launched).
  • Design and execute GTM campaigns for clinics, services, and wellness programs.
  • Collaborate with cross-functional business teams for rollout, partnerships, and customer experience alignment.

Integrated Marketing Execution

  • Lead creative communication development across digital, video, print, and on-ground formats.
  • Run influencer partnerships and collaboration programs.
  • Oversee social media management & content strategy to build a strong and engaged brand presence.
  • Drive branded video IPs and storytelling-led content to build emotional resonance in the senior care space.
  • Community Building & Brand Engagement
  • Conceptualize and grow Antara's Senior Community Programs (online & offline).
  • Build advocacy and referral ecosystems through community engagement initiatives.
  • Drive thought leadership through content, events, expert associations, and category education campaigns.

Special Projects

  • Lead brand innovation initiatives, category campaigns, signature IPs, and marquee brand events.
  • Drive CSR & purpose-led brand initiatives around elder care awareness, ageing with dignity & healthcare literacy.

Stakeholder Collaboration

  • Work closely with product, digital, care operations, experience, and business development teams.
  • Partner with agency partners – creative, media, PR, and production teams.

Role Requirements

  • 6-8 years of brand management/marketing experience (preferably in consumer brands, healthcare, wellness, or services).
  • Strong understanding of digital marketing ecosystem (social, content, performance basics, SEO understanding preferred).
  • Proven experience in creative development and brand communication.
  • Hands-on experience in influencer marketing, content marketing & video campaign execution.
  • Understanding of marketing technology (MarTech) tools like CRM, automation, analytics dashboards etc. (basic proficiency required).
  • Strong project management and leadership skills with experience managing teams/agencies.
  • Ability to build brands with emotion, purpose, and storytelling.

What Makes This Role Exciting

  • Opportunity to build one of India's most meaningful brands in senior care and wellness.
  • Blend of brand strategy + digital execution + storytelling.
  • Own a high-growth business vertical and shape the future of the category.
  • Lead impact-driven initiatives that make a difference to millions of Indian families.

Education

MBA/PGDM in Marketing preferred (but not mandatory if candidate has strong capability and experience).

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