Digital Marketing
3 days ago
Company: Genestac Therapeutics
Location: Gurgaon
Experience: 2–5 Years preferred
Employment Type: Full-time
Job Summary
Genestac Therapeutics is looking for a skilled and compliance-aware Digital Marketer to drive high-quality leads and brand visibility through Meta Ads, Google Ads, YouTube Ads, SEO, and other digital marketing channels. The ideal candidate should have experience in healthcare/pharma marketing, understand regulatory considerations, and be capable of managing end-to-end digital marketing campaign.
Key Responsibilities
- Plan, execute, and optimize lead generation campaigns through Meta Ads, Google Ads, YouTube Ads, and other digital platforms
- Manage and improve SEO performance (on-page, off-page, and keyword strategy) to increase organic traffic and leads
- Monitor, analyze, and optimize campaign performance to achieve better CPL, CPA, and ROI
- Ensure all digital marketing activities comply with healthcare and pharma advertising guidelines
- Optimize website and landing pages for conversion rate improvement (CRO)
- Track performance using analytics tools and prepare regular reports with insights
- Coordinate with content and design teams for ad creatives and messaging
- Stay updated with latest digital marketing trends, tools, and platform policies.
Required Skills & Qualifications
- Proven experience in lead generation through Meta Ads, Google Ads, and YouTube Ads
- Strong understanding of SEO for healthcare/pharma websites
- Hands-on experience with Google Analytics, Search Console, Ads Manager
- Knowledge of CRM, email marketing, or WhatsApp marketing
- Knowledge of conversion tracking, pixels, and tagging
- Understanding of healthcare compliance and ad policies
- Strong analytical and communication skills
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