Senior Brand Manager

About Intellect Design Arena Ltd.

Intellect Design Arena Limited is a global leader in Corporate Commerce Digital Transformation & Financial Technology with industry agnostic SaaS based solutions with the financial arm focused on Banking, Insurance and other Financial Services. With a rich suite of products across the organization, we are an authority on vertical and integrated products that enable institutions to meet their ambition to be the principal service provider to their customers. Our commitment is to take banking into the future, anticipating and solving needs of tomorrow's businesses.

The Role -

Marketing Lead & Brand Manager

As a Product & Brand Marketer you are responsible for articulating the point of view and value proposition for our B2B Procurement & Retail based products for the audience we serve globally, in order to grow our market share.

This position will work closely with the business leader for the practice and his/ her team of global leaders. It also involves coordination with the other disciplines of Marketing such as Content, Campaign, Brand professionals and alliance marketers. Besides that, the role is the conduit into other parts of the organization such as Sales, Product & Corporate Marketing.

Job description

Role & responsibilities

I. Strategic Leadership & GTM Ownership

1. Develop and Govern Global GTM & Brand Architecture:
   Define the integrated Go-To-Market (GTM) strategy for the entire portfolio (Consulting, Products, Services), ensuring the
   master brand
   and all
   sub-product/service brands
   (like iDTC) have clear, differentiated value propositions and are aligned to macro-business objectives.
2. Market & Customer Intelligence:
   Lead advanced market research, competitive analysis, and customer segment deep-dives to inform corporate strategy, identify white-space opportunities, and provide executive-level inputs for
   new product/service development
   .
3. C-Level Narrative & Positioning:
   Own the ultimate corporate narrative and
   unique value proposition
   for the entire organization, crafting compelling messaging and executive pitches that resonate with CIOs, CFOs, and CEOs of large enterprises globally.

II. Revenue Generation & Demand Transformation (Scaled-up Marketing Campaigns & Digital Marketing)

1. P&L and Pipeline Accountability:
   Hold direct accountability for marketing-sourced and partner-influenced revenue pipeline, establishing global KPIs and metrics to measure the effectiveness of all commercial activities and drive
2. MROI (Marketing Return on Investment)
   .
3. Demand Generation Strategy:
   Architect and oversee a modern, multi-channel demand generation strategy, prioritizing
   Account-Based Marketing (ABM)
   for strategic accounts and utilizing advanced
   MarTech stacks
   (including CRM, marketing automation, and AI tools) to drive high-quality leads.
4. Digital and Thought Leadership Transformation:
   Direct the firm's global
   thought leadership
   agenda, transforming digital channels (including SEO, web marketing, and content strategy) into primary sources of market influence and executive engagement, moving beyond basic promotion.
5. Sales Enablement & Execution:
   Collaborate directly with the Global Head of Sales to design and deploy high-impact sales enablement programs, including comprehensive battle cards, competitive intelligence reports, and training to ensure effective
   sales collateral utilization
   .

III. Strategic Partnerships & Ecosystem Management (New Area of Focus)

1. Ecosystem Strategy & Portfolio:
   Define the global
   Partnerships & Alliances
   strategy, identifying key technology vendors (e.g., hyperscalers, major SaaS players), consulting partners, and regional players to build a robust ecosystem that extends market reach and capability.
2. Joint GTM & Co-Selling Governance:
   Establish formal
   GTM frameworks and governance
   for all strategic alliances, overseeing joint solution development, co-marketing initiatives, and a clear revenue-sharing and co-selling mechanism to scale partner-influenced revenue.
3. Partner Lifecycle Management:
   Lead the recruitment, enablement, incentive, and performance tracking of all strategic partners, ensuring technical competency and strategic alignment with the firm's product and service roadmap.

IV. Organizational Leadership & Alignment (Scaled-up Collaboration & Team Management)

1. Cross-Functional Executive Alignment:
   Serve as the executive bridge, ensuring complete
   brand consistency and alignment
   between all commercial functions: Sales, Product Development, Delivery, and Corporate Marketing, resolving strategic conflicts and prioritizing initiatives.
2. Global Team Leadership:
   Recruit, mentor, and manage a globally distributed team of Marketing, GTM, and Alliance professionals, establishing clear organizational structures, development paths, and a culture of
   data-driven decision-making
   .
3. Crisis and Reputation Management:
   Own the strategy and execution of all
   Public Relations (PR)
   , analyst relations, and crisis communication planning to protect and enhance the corporate brand's reputation in the marketplace

Requirements
:

• Post Graduate/MBAs from Tier 1 & alike are preferred
• Experience: 12-15 years in Marketing, Sales, Product/Pre-Sales, or customer facing roles in B2B or B2C ecosystem
• Proven experience in brand management, marketing & GTM/Partnerships with a track record of successfully developing and implementing brand strategies.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders.
• Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Proficiency in marketing tools and platforms, including CRM systems, analytics tools, and social media management software.