Brand Manager

20 hours ago

Gurgaon, Haryana, India Weekday AI Full time ₹ 12,00,000 - ₹ 36,00,000 per year

This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Gurugram

JobType: full-time

We are seeking a dynamic and strategic Brand Manager to lead the development, positioning, and growth of our brand across markets. The ideal candidate is a creative thinker with strong business acumen and a proven ability to translate consumer insights into compelling brand strategies. With 5–8 years of hands-on experience in brand marketing, brand building, and brand management, you will play a pivotal role in strengthening brand equity, driving awareness, and ensuring consistent brand expression across all touchpoints.

Requirements

Key Responsibilities

1. Brand Strategy & Positioning

  • Develop and execute comprehensive brand strategies that align with business objectives and market opportunities.
  • Define and refine brand positioning, value propositions, and messaging frameworks to ensure differentiation and market relevance.
  • Lead annual and quarterly brand planning cycles, including goal setting, KPI development, and performance analysis.

2. Brand Development & Building

  • Drive end-to-end brand development initiatives, from concept to execution, ensuring alignment with consumer needs and market trends.
  • Oversee the creation of brand guidelines, tone of voice, and visual identity assets to maintain consistency across channels.
  • Identify and manage brand expansion opportunities, including new product development, innovations, and category extensions.

3. Brand Marketing & Awareness

  • Lead integrated brand marketing campaigns across digital, social, offline, and experiential channels to enhance brand awareness and consumer engagement.
  • Work closely with performance marketing, content, and creative teams to ensure cohesive storytelling and seamless execution.
  • Analyze campaign performance, consumer behavior, and market data to optimize brand marketing effectiveness.

4. Branded Content & Communication

  • Develop impactful branded content strategies that resonate with target audiences, strengthen brand identity, and enhance recall.
  • Manage content production including video, digital assets, social content, and brand stories in partnership with internal and external stakeholders.
  • Ensure all communication adheres to brand guidelines and amplifies brand equity.

5. Brand Activation & Consumer Engagement

  • Plan and execute high-impact brand activation initiatives across retail, experiential events, partnerships, and digital platforms.
  • Collaborate with sales, trade marketing, and product teams to create meaningful brand experiences that increase consumer loyalty.
  • Explore innovative activation formats that drive visibility and differentiation.

6. Cross-Functional Collaboration & Stakeholder Management

  • Partner with product, creative, PR, digital, and customer insights teams to translate brand goals into tangible outcomes.
  • Coordinate with external agencies including creative, media, research, and production partners to deliver high-quality work on time and within budget.
  • Manage budgets, timelines, and performance metrics to ensure strong ROI and brand impact.
Qualifications & Experience
  • 5–8 years of progressive experience in brand management, brand marketing, or related fields within consumer-focused industries.
  • Strong understanding of consumer insights, marketing funnels, and brand equity measurement frameworks.
  • Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Exceptional communication, storytelling, and analytical skills.
  • Proficiency in digital marketing, content creation, and campaign management tools is an advantage.

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