Brand Manager

Brand Manager

We at Indepay | Setara Networks are here to revolutionize the Indonesian payment ecosystem by introducing one click checkout services in order to make transactions zero-fee, instant, and rewarding for the consumer. 

On one side we're working with financial institutes to enable real-time account to account transfers through our platform, and on the other-side we're giving consumers a reliable and secure payment experience which is better than anything else they've experienced in the Indonesian ecosystem.

Where We Are Now: Series A Startup with Boundless Opportunities

Our Vision for Payment Transformation: We're on a mission to disrupt the traditional online payment landscape. By pioneering a faster, safer, and incredibly simple payment solution, we're challenging the status quo of virtual account payments and setting a new standard for seamless transactions, enabling payment in just 20 seconds powered by open banking regulatory framework.

Strategic Partnership with Top Brands: As we build a new category in one-click fast payments, you'll have the opportunity to work alongside industry leaders, partnering with top-tier D2C brands ranging from telco providers, banks, FnB, and OTT to create a network that redefines the future of online payments.

Your Opportunity to Innovate: If you're passionate about innovation and eager to make a significant impact, this is your chance to be part of something truly transformative and create value.

As Brand Manager, you will define our brand identity (WHO), drive communication and creative strategy (WHAT), and lead GTM planning to achieve business outcomes (HOW). This role involves crafting compelling messaging, executing high-impact campaigns, and aligning our brand narrative with product vision, customer insights, and market dynamics across all channels.

The ideal candidate for this position possesses over 7 years of experience in marketing, ideally with a mix of building brands from the ground up and scaling established ones. A strategic, data-driven thinker, you are adept at using metrics to measure impact and make informed decisions. With strong leadership skills and a knack for cross-functional collaboration, you'll drive a unified brand experience that resonates with our audience and strengthens our market position.

Join a multicultural team at the epicenter of transforming Indonesia's future payment industry. Seize this rare opportunity to be a game changer in an environment that thrives on innovation and collaboration. Don't miss out on the chance to be part of a live, dynamic company ready to soar to new heights in the coming year.

Ready to simplify and revolutionize transactions? Apply now and let's embark on this exciting journey to reshape the world of payments together #IndepaySetaraJourney #PaymentsInnovation

What your current role should be like?

• Strategize, run, and maintain brand awareness campaigns, amplifying product propositions to the desired target audiences.
• Build brand/product communications from 0-1, owning the development and messaging of the brand narrative and identity within a new category
• Work together with various creative agencies-as well as in-house creative teams in conducting brand and marketing campaigns including planning, budgeting & execution to ensure each designated KPI is achieved.
• Proven ability to drive alignment across teams (partnerships, creative, finance, analytics, product and so on) at various levels.
• Strong experience in brand building and scaling from scratch to large, established brands.
• Taking ownership of company/products digital channels (website, social media, etc.)
• Lead communication and creative strategy, ensuring a cohesive and impactful brand presence.
• Foster brand innovation to reinforce key brand pillars and influence product direction.
• Be the custodian of the corporate and product brand manuals and messaging to optimize audience engagement.

What will you do?

• Drive all marketing communications and PR efforts across all channels (social, content, activation events, etc.) to enhance brand recognition establishing Indepay brand within a new Paybybank category.
• Active participation in representing the brand in all regional and local events to build brand reputation and thought leadership in the new category being established.
• Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots to increase relevant user traffic.
• Create, execute, and manage marketing programs and campaigns at corporate/brand level.
• Design branding, positioning, partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
• Monitor competition (acquisitions, pricing changes and new products and features).
• Participate in the quarterly and annual planning of company objectives.
• Develop brand positioning, the customer value proposition that resonates and connects with customers.
• Partner with UX research, customer support and engage customers proactively to understand & articulate the voice of the customer. 
• Develop and execute GTM (Go to Market) strategies with customer-centric targets for brand awareness campaigns, experimentation tactics and measurable RoI.
• Translate product intent into compelling narratives, customer value propositions, positioning & messaging based on customer and competitive insights. 
• Create high impact creative briefs (e.g. PR, FAQ, Blogs, New Product introductions etc.) that are inspiring, compelling and visionary. 
• Communicate the value proposition of our products to the sales team and work with the design team to develop the sales materials and tools that support the selling process.
• Foster strong relationships & influence company-wide leadership & drive cross-functional alignment with product management, marketing, design and growth.

What do you have?

• 7+ years of brand marketing experience in a consumer facing technology product category, MBA from Premier institute preferred.
• Demonstrated experience in using data and metrics to measure impact, identify improvements, and effectively present goals to stakeholders, aligning team efforts with business objectives.
• Experience guiding creative input, development and execution from concept to completion.
• Experience using Microsoft Excel to manipulate and analyze data.
• Strong organizational skills; able to manage multiple projects simultaneously with strong attention to detail.
• Strong data-driven decision-making skills with demonstrated ability to dive deep into customer data and translate insights into opportunities.
• Ability to think and influence both quantitatively and qualitatively.
• Strong written and verbal communication skills with the ability to articulate ideas and persuade leadership.

How do you do it?

• You thrive in a dynamic and fast-paced environment and is a hands-on, independent, self-motivated and a fast learner
• You deliver on your commitments without fail
• You have an analytical and data-driven approach in day-to-day work and have the ability to develop clear & concise documentation
• You are always energetic and work well under pressure
• You are affable and know your way around the organization.
• You have excellent communication skills and have the ability to impact and influence.
• You have an unparalleled attitude and determination to succeed against all odds.
• You can multitask and have excellent time management and prioritization skills.
• You are a strategic thinker who understands business opportunities to create a competitive advantage.
• You have excellent problem solving and analytical skills, and can think outside the box to proactively provide the right solution.
• You have a keen eye for detail.
• You stay positive and bring out the best in a team.
• You are independent, self-motivated and a fast learner.
• Patience and perseverance are your key attributes.

What do we offer?

You will be working alongside other passionate and talented people in a beautiful, spacious and well lighted office with all the perks and flexibility of a coveted technology product company. Besides, you will have a sense of purpose and excitement as we offer:

• An opportunity to make a positive impact on the world by providing basic financial services to unbanked and underbanked people worldwide.
• An opportunity to define and develop a product for the global market.
• An opportunity to be part of the core team who will build a global company and define its culture and processes.
• An opportunity to move horizontally or vertically across geographies through multiple career paths.
• An opportunity to work at the frontier of modern banking solutions technology.

Of course, we do have competitive salaries, long term incentives and many other generous benefits. We promote entrepreneurship culture and look forward to a budding ground for future entrepreneurs.