Brand Manager

1 day ago


Gurgaon, Haryana, India What's Up Wellness Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About Us:
What's Up Wellness is transforming the health & wellness industry with our premium, easy-to consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible. We're looking for a dynamic
Brand Manager
to shape our brand story, strengthen market positioning, and drive meaningful customer engagement.

Roles & Responsibilities:


• Build, strengthen, and maintain the brand identity while ensuring consistency across all marketing channels and campaigns.


• Conduct market research to stay updated on customer trends and competitive activity, and use insights to guide brand strategy.


• Develop and execute brand and marketing campaigns to improve awareness, perception, and customer engagement.


• Analyse campaign performance, prepare reports, and share insights with management to drive strategic decisions.


• Plan and execute branding activities such as product launches, events, exhibitions, and photo/video shoots.


• Shape and communicate the brand's mission, vision, and positioning, ensuring alignment across the organization.


• Develop innovative growth strategies and ensure all teams follow the brand direction and guidelines.

Requirements:


• Degree in Marketing or a related field, with strong knowledge of branding, advertising, consumer behaviour, and marketing analytics.


• Proven experience as a Brand Manager with a track record of developing effective brand and marketing strategies.


• Strong analytical and creative thinking skills, with the ability to translate insights into actionable plans.


• Excellent communication skills in English and Hindi (both written and verbal).


• Experience in identifying target audiences and executing successful brand campaigns based on market trends.

Why Join Us?


• Be part of
India's fastest-growing D2C brand in wellness


• Work in a dynamic, fast-paced environment
with a young, passionate team



Ownership & growth opportunities


• Competitive salary + perks in a high-impact role


• Shape the future of innovative health & wellness products


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