Branding Manager

6 hours ago

Gurgaon, Haryana, India Paras Health Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Paras Hospital is hiring.

Location: Gurgaon

Key Responsibilities:

  • Develop and implement the hospitals branding and marketing strategy in line with overall business goals.
  • Plan and execute brand campaigns, events, and promotional activities to enhance hospital visibility and reputation.
  • Drive consistent brand communication across print, digital, and outdoor media.
  • Coordinate with creative agencies for content, design, and media planning.
  • Monitor brand performance metrics, patient perception, and market positioning.
  • Manage digital marketing initiatives – social media, SEO, website content, and online reputation.
  • Collaborate with internal departments (clinical, operations, and HR) for hospital events, CME programs, and patient engagement activities.
  • Ensure uniformity in branding across hospital units — signage, collaterals, and communication materials.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Prepare and manage annual branding budget and ensure cost-effective execution.
  • Support the launch of new services, departments, or hospital units through targeted campaigns.

Desired Candidate Profile:

  • Qualification: MBA / PGDM in Marketing, Communications, or equivalent.
  • Experience: 5+ years of experience in brand management, healthcare marketing, or hospital communications.
  • Strong understanding of healthcare consumer behavior and patient experience.
  • Excellent communication, presentation, and coordination skills.
  • Proficiency in MS Office and digital marketing tools.
  • Creative, strategic thinker with the ability to manage multiple projects.

Regards

Shobhit Nayal

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