 
						Branding Manager
7 hours ago
Role & responsibilities
- Plan, develop, and execute brand marketing strategies to strengthen brand identity and visibility across all touchpoints.
- Procure, manage, and coordinate production of brand promotional materials such as T-shirts, keychains, bags, pens, and other branded merchandise.
- Identify and onboard suitable vendors for promotional materials and BTL activity execution, ensuring quality and cost efficiency.
- Conceptualize, plan, and implement BTL (Below The Line) marketing activities such as dealer meets, product demos, roadshows, exhibitions, and trade events.
- Coordinate with sales, product, and marketing teams to align brand promotions with business objectives.
- Ensure consistent brand guidelines and visual identity across all offline and on-ground marketing materials.
- Manage budgets for branding activities and ensure timely procurement and execution of campaigns within approved costs.
- Monitor performance and impact of branding initiatives, preparing periodic reports and recommendations for improvement.
- Liaise with creative agencies, event organizers, and print vendors for branding collaterals and campaigns.
Preferred candidate profile
- Graduate or Post-Graduate in Marketing, Advertising, or Mass Communication.
- 58 years of experience in Branding, BTL Marketing, or Promotional Merchandise Management.
- Experience in vendor management, procurement, and coordination of on-ground brand events.
- Strong creative sense with the ability to conceptualize and execute brand campaigns independently.
- Excellent communication, negotiation, and project management skills.
- Proficiency in MS Office and familiarity with design coordination tools will be an added advantage.
- Based in or willing to relocate to Gurgaon.
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