Branding Manager

6 hours ago

Gurgaon, Haryana, India Alok International School Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Role & responsibilities

  • Plan, develop, and execute brand marketing strategies to strengthen brand identity and visibility across all touchpoints.
  • Procure, manage, and coordinate production of brand promotional materials such as T-shirts, keychains, bags, pens, and other branded merchandise.
  • Identify and onboard suitable vendors for promotional materials and BTL activity execution, ensuring quality and cost efficiency.
  • Conceptualize, plan, and implement BTL (Below The Line) marketing activities such as dealer meets, product demos, roadshows, exhibitions, and trade events.
  • Coordinate with sales, product, and marketing teams to align brand promotions with business objectives.
  • Ensure consistent brand guidelines and visual identity across all offline and on-ground marketing materials.
  • Manage budgets for branding activities and ensure timely procurement and execution of campaigns within approved costs.
  • Monitor performance and impact of branding initiatives, preparing periodic reports and recommendations for improvement.
  • Liaise with creative agencies, event organizers, and print vendors for branding collaterals and campaigns.

Preferred candidate profile

  • Graduate or Post-Graduate in Marketing, Advertising, or Mass Communication.
  • 58 years of experience in Branding, BTL Marketing, or Promotional Merchandise Management.
  • Experience in vendor management, procurement, and coordination of on-ground brand events.
  • Strong creative sense with the ability to conceptualize and execute brand campaigns independently.
  • Excellent communication, negotiation, and project management skills.
  • Proficiency in MS Office and familiarity with design coordination tools will be an added advantage.
  • Based in or willing to relocate to Gurgaon.

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