Brand Manager

Responsibilities:

• Act like the owner of the brand, taking complete ownership of its growth and profitability.
• Develop and execute a comprehensive growth strategy that increases sales and profitability year on year.
• Work closely with sourcing, supply chain management, operations, 3PLs, listing and content, catalogue, digital marketing, D2C, and finance teams to ensure smooth coordination and operation of brand activities.
• Coordinate with sourcing and supply chain management teams to ensure timely and efficient product delivery, while minimizing excess inventory and obsolescence.
• Oversee the creation and optimization of product listings and content on all relevant e-commerce channels specially 
  
   to maximize visibility and conversions.
• Work closely with the digital marketing team to develop and execute targeted campaigns that drive brand awareness and sales growth.
• Collaborate with the D2C team to ensure an optimal customer experience across all e-commerce channels, including the brand's own website.
• Collaborate with the operations team to ensure that customer orders are fulfilled accurately and on time.
• Monitor the financial performance of the brand and work with the finance team to manage the brand's P&L, including setting targets and budgets, monitoring performance, and adjusting strategy as needed.
• Work with the catalog team to ensure the brand's products are accurately listed, priced, and described.
• Analyze sales data to identify trends and opportunities for growth and adjust strategy as needed.
• Develop and manage relationships with third-party sellers and partners to expand the brand's reach and sales.
• Develop and deliver regular reports to management that provide clear insights into brand progress, including sales, profitability, and growth opportunities.

Qualifications:

• Bachelor's degree in business, marketing, or a related field.
• At least 5 years of experience in brand management or e-commerce, with a proven track record of driving growth and profitability for a brand.
• Experience selling on is a must.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Experience managing inventory levels and optimizing stock levels.
• Strong understanding of e-commerce best practices and trends.
• Excellent communication and interpersonal skills, with the ability to work cross-functionally.
• Ability to work independently, with a strong sense of ownership and accountability for brand performance.
• Demonstrated ability to drive sales and profitability growth for a brand.

Soft Skills:

• Strategic thinking: Ability to think strategically and develop long-term brand strategies aligned with business goals.
• Creativity: Innovative thinking to develop unique brand concepts, messaging, and creative campaigns.
• Leadership: Strong leadership skills to inspire and guide cross-functional teams, agencies, and external partners in executing brand initiatives.
• Communication: Excellent verbal and written communication skills to effectively convey brand messaging, brand guidelines, and brand stories to internal and external stakeholders.
• Collaboration: Adept at working collaboratively with various teams, such as marketing, design, sales, and product, to ensure brand consistency and alignment.
• Analytical thinking: Sharp analytical skills to analyze market trends, consumer insights, and competitive landscapes to make data-driven brand decisions.
• Adaptability: Flexibility to adapt to changing market dynamics, consumer preferences, and emerging brand trends.

Technical Skills:

• Brand strategy: Experience in developing and implementing brand strategies, including positioning, differentiation, and brand architecture.
• Market research: Proficiency in market research methodologies to gather insights on target audiences, consumer behavior, and market trends.
• Brand identity development: Knowledge of brand identity elements, such as logos, visual assets, typography, and color palettes, and their impact on brand perception.
• Brand storytelling: Ability to craft compelling brand narratives and stories that resonate with target audiences and build brand loyalty.
• Brand guidelines: Familiarity with developing and maintaining brand guidelines to ensure consistent brand representation across all channels and touchpoints.
• Digital marketing: Understanding of digital marketing channels, including social media, content marketing, email marketing, and online advertising, to amplify brand messaging.