Senior Manager- Brand Development
3 days ago
Role Overview
We are hiring a Senior Business Development Manager to drive Seagram's whisky exports and commercial growth across Africa, the Middle East and South East Asia. The role requires hands-on export experience, strong commercial skills, distributor management capability and the ability to execute market-entry and growth plans. Prior experience in alcoholic beverages exports is preferred; candidates from other FMCG export backgrounds with relevant regional experience will be considered.
Key Responsibilities
- Develop and execute market-entry and growth strategies for Seagram's whisky portfolio across assigned markets.
- Identify, evaluate and onboard distributors, importers and key retail/wholesale partners.
- Own commercial negotiations: pricing, margins, trade terms, incentives and contract terms.
- Manage distributor performance, set targets, run business reviews and implement corrective actions.
- Ensure compliance with local import/export regulations, labeling, taxation and licensing requirements.
- Work with marketing to localize brand and trade programs, on-trade and off-trade activations.
- Provide market intelligence: competitor activity, pricing, channel dynamics and consumer insights.
- Prepare sales forecasts, budgets and regular performance reports for senior management.
- Travel frequently to support launches, partner development and in-market execution.
Candidate Profile
- 8–12+ years of international business development or export sales experience; strong preference for alco-bev export background.
- Demonstrable success and contacts in Africa, Middle East and Southeast Asia markets.
- Proven track record of building and managing distributor networks and closing commercial deals.
- Strong negotiation, commercial analysis, project management and cross-cultural communication skills.
- Ability to work independently, travel extensively and manage multiple country priorities.
- Education: MBA from premier institute only.
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