Paid Media Specialist

3 days ago


Salt Lake Kolkata West Bengal, India Exnovation Infolabs Pvt. Ltd. Full time

Key Responsibilities

Campaign Strategy & Planning

  • Develop paid media strategies aligned with business goals and audience insights.
  • Conduct competitor research, keyword analysis, and audience segmentation.
  • Determine budget allocation across channels to maximize ROI.

Campaign Execution

  • Build and launch campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, LinkedIn, X, YouTube, and programmatic networks.
  • Configure campaign structures, targeting, bidding strategies, and creative variations.
  • Collaborate with creative teams to produce compelling ad copy and assets.

Optimization & Performance Management

  • Continuously monitor performance and adjust bids, budgets, targeting, and creativity to improve KPIs.
  • Run A/B tests to optimize messaging, audiences, and landing pages.
  • Implement tracking and attribution best practices.

Analytics & Reporting

  • Prepare weekly/monthly performance reports and insights.
  • Use tools such as Google Analytics, platform dashboards, and BI tools to analyze data.
  • Communicate actionable recommendations to key stakeholders.

Cross-Functional Collaboration

  • Work closely with marketing, product, and design teams to ensure cohesive campaign execution.
  • Coordinate with sales or revenue teams for lead quality and funnel improvements.

Qualifications

Required

  • 2–4+ years of hands-on experience managing paid digital campaigns.
  • Strong understanding of PPC, paid social, retargeting, and programmatic advertising.
  • Proficiency with Google Ads, Meta Ads Manager, and at least one additional platform.
  • Experience with analytics tools (Google Analytics, Looker Studio, etc.).
  • Ability to interpret data and transform insights into optimizations.
  • Excellent communication and project-management skills.

Preferred

  • Google Ads and/or Meta Blueprint certifications.
  • Experience with marketing automation or CRM platforms (HubSpot, Salesforce, etc.).
  • Familiarity with landing page optimization tools (Unbounce, Webflow, Optimizely).
  • Experience in e-commerce, B2B, or performance marketing.

Key Competencies

  • Analytical and data-driven mindset
  • Attention to detail
  • Creative problem-solving
  • Results-focused and ROI-driven
  • Ability to manage multiple campaigns and deadlines
  • Strong collaboration and communication skills

Job Types: Full-time, Permanent

Pay: ₹10, ₹30,490.78 per month

Benefits:

  • Food provided
  • Paid sick time
  • Paid time off
  • Work from home

Work Location: In person



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