Stockedge - Paid Media Specialist (2-3 Yrs) Kolkata (online/digital Marketing)

4 weeks ago

Kolkata West Bengal, India Jobted IN C2 Full time

Key Responsibilities About the RoleWe are looking for a results-driven Paid Media Specialist to lead and manage our performance marketing campaigns across Google Meta Facebook Instagram and Twitter X This role is ideal for someone with strong analytical skills campaign execution experience and a deep understanding of digital marketing funnels Key Responsibilities Strategy Planning - Develop and execute performance-driven paid media strategies aligned with business goals - Conduct audience research competitor analysis and digital funnel mapping - Forecast campaign budgets performance metrics ROI and growth projections Campaign Management- Plan launch and manage ad campaigns across - Google Ads Search Display YouTube Performance Max- Meta Ads Lead Generation Conversion App Install- Twitter X Ads Website Clicks Engagement Follower Growth- Collaborate with creative content teams to develop high-performing ad creatives and compelling copy Optimization Performance Tracking Monitor campaign metrics CPC CTR CPL ROAS CAC and optimize daily Run A B tests for creatives audience segments ad placements and landing pages Set up and maintain conversion tracking using tools like Google Tag Manager Facebook Pixel and GA4 Skills Required Must HaveHands-on experience with - Google Ads Search Display YouTube Performance Max - Meta Ads Lead Gen Conversion App Install - Twitter X Ads Engagement Website Clicks Followers - Deep understanding of digital marketing funnels CAC ROAS CPL LTV- Proficiency in GA4 Facebook Pixel UTM tracking and Google Tag Manager- Daily campaign optimization mindset and analytical rigorShould Have- Proven experience in managing paid campaigns across multiple platforms- Strong knowledge of lead generation retargeting and audience segmentation- Familiarity with UTM tagging GA4 setup and attribution models- Proficiency in Excel Google Sheets for campaign analysis and reportingNice to Have- Experience in EdTech or FinTech domains- Ability to brief design teams with copy hooks and creative formats- Familiarity with Google UAC and Meta App Install campaigns- Canva or basic editing skills for quick creative variations- Exposure to programmatic platforms influencer or affiliate campaigns- Basic understanding of SEO email marketing and organic social as part of a full-funnel approachAdditional Skills- Strong data analysis skills with pivot tables lookups and dashboards- Ability to present performance reports and insights to internal stakeholders ref updazz com

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