Digital & Social Media Marketing Specialist

3 days ago

Kolkata West Bengal, India RECEX Full time

Job Title Digital Social Media Marketing Specialist Job Summary We are seeking a creative and data-driven Digital Social Media Marketing professional to manage and grow the online presence of our brand across multiple retail stores The role involves building digital campaigns that increase store footfall brand visibility customer engagement and online sales through targeted social media and performance marketing strategies Key Responsibilities 1 Social Media Management Plan create and post content across Instagram Facebook YouTube LinkedIn Twitter Manage daily posting stories reels and influencer collaborations Ensure brand consistency across all platforms Monitor trends to create viral engaging content aligned with retail fashion seasons 2 Digital Campaign Planning Run paid campaigns on Meta Ads Google Ads YouTube to drive Store footfall Online sales Lead generation Brand awareness Set up targeting budgeting and ad optimization for efficiency Monitor ROI and optimize campaigns using analytics 3 Content Creation Coordination Coordinate with graphic designers photographers and videographers Shoot in-store content new collections VM displays customer interactions events festive promotions Create product descriptions social captions newsletters and digital banners 4 Website E-Commerce Support Upload product catalogues banners offers on website or marketplace portals Ensure accurate pricing stock sync and seamless customer browsing experience Track online orders CTR conversions page performance 5 Influencer Community Marketing Collaborate with fashion influencers bloggers stylists local creators Organize in-store influencer visits product reviews promotions Engage with followers respond to comments DMs and build an interactive community 6 Store-Level Digital Integration Promote new store launches events festive collections sale promotions Create digital campaigns for specific store clusters or cities Coordinate with store managers for photos updates customer highlights 7 Analytics Reporting Track KPIs reach engagement CTR CPC conversions followers Weekly monthly reports on campaign performance Competitor analysis market trend tracking Required Skills Strong understanding of social media algorithms Instagram Facebook YouTube Knowledge of Meta Business Suite Google Ads Google Analytics Ability to create reels short videos and dynamic retail content Good communication and copywriting skills Basic graphic editing Canva Photoshop preferred Understanding of retail marketing cycles Festive EOSS New arrivals Promotions Qualifications Bachelor s degree in Marketing Mass Communication Digital Media Certification in digital marketing preferred

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