Paid Media Leader

3 days ago


kolkata, India beBeeStrategist Full time

Senior Media StrategistWe are seeking a highly skilled Senior Media Strategist to lead our paid media efforts across the portfolio. This senior role will be responsible for defining strategic approaches, ensuring operational consistency, and maintaining high performance standards across digital channels.The ideal candidate will serve as the primary authority for paid media planning and execution, leading internal teams and ensuring that initiatives support broader business objectives.Develop a comprehensive paid media strategy outlining channel roles, investment principles, and performance expectations.Lead the planning and oversight of paid search, social, programmatic, video, and emerging media platforms.Create frameworks for optimisation, measurement, and continuous improvement across campaigns.Review performance outputs, identify areas for improvement, and guide teams towards strategic adjustments.Maintain high-quality communication with clients and internal stakeholders, providing clear rationale behind recommendations.Provide leadership, coaching, and support to media specialists and cross-functional teams.



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