Digital Media Planner

6 days ago

Kolkata, West Bengal, India Cineverse Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About the Company

On a mission to give people limitless access to the vast world of Entertainment, Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts.

From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving our network of fan channels – from direct ad sales partnerships to premium global content – we offer more of the stories that move us, and technology that moves us forward. Industry leaders with a history of innovation, Cineverse is powering the future of Entertainment.

Job Title: Digital Media Planner

Overview:

The Digital Media Planner is responsible for managing, forecasting, and optimizing Cineverse's owned media inventory to deliver campaigns across Cineverse's streaming networks and channels.

Key Responsibilities:

  • Leverage data analytics to scope & plan marketing inventory and allocate resources as per requirement to various marketing sectors within the organization
  • Build and maintain owned media inventory flow charts across CTV, homepages, newsletters, display, push, and in-app notifications.
  • Forecast impressions and audience reach by campaign, ensuring allocation aligns with priority of initiatives.
  • Manage owned media campaigns for Theatrical, Home Entertainment, SVOD Catalogue, and SVOD Brand campaigns.
  • Ensure campaigns meet impression delivery goals and are prioritized by business impact.
  • Partner with Coordinators to shepherd creative requests for static, AV, and copy assets.
  • Coordinate owned media calendars with SVOD, FAST, Paid Media, and Social Media teams.
  • Track campaign delivery and provide recaps with impressions delivered vs. forecasted.
  • Recommend optimizations to maximize ROI across Cineverse's owned inventory.
  • Ready to work US hours: 10:30 am – 7:00 pm ET / 7:30 am – 4 pm PT

Required Skills & Qualifications

  • 2+ years of experience in media planning or campaign strategy.
  • Strong understanding of CTV or digital media, video display, newsletters, push, and in-app media.
  • Proven experience with impression forecasting, audience segmentation, and campaign ROI planning.
  • Strong project management and organizational skills with the ability to manage multiple priorities.
  • Excellent communication skills to align cross-functional teams.

Preferred Qualifications

  • Experience in streaming, media, or entertainment industries.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field required.

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