Digital Marketing Specialist

15 hours ago

Kolkata, West Bengal, India Meraqi Digital Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Company Description

Meraqi Digital is an independent marketing communications consultancy dedicated to delivering effective solutions for our clients. We focus on doing what's right to help our clients win. We provide a range of services including digital marketing, content creation, and communication strategy. Our team is passionate about delivering exceptional results and driving growth for our clients.

About the Role

As a PPC Executive, you'll be the mastermind powering our pay-per-click campaigns, turning budgets into results on platforms like Google Ads and Meta Ads. You're not just managing ads — you're crafting strategies, optimizing performance, and delivering measurable success that makes clients (and us) smile.

What You'll Do (aka Your Superpowers)

  • Plan, create, and manage high-performing PPC campaigns on Google Ads, Meta Ads, and beyond.
  • Analyze data like a detective to optimize ad spend, boost ROI, and hit KPIs.
  • Collaborate with account managers, creatives, and clients to align campaigns with big-picture goals.
  • Craft compelling ad copy and visuals that stop the scroll and drive action.
  • Monitor campaign performance, tweak bids, test audiences, and keep everything running smoothly.
  • Stay ahead of trends, algorithm updates, and new ad features to keep our campaigns cutting-edge.
  • Deliver clear, insightful reports that show clients the value of every click.
  • Contribute to client pitches with data-driven ideas that win business.
  • What to Expect (besides the thrill of a perfect click-through rate)
  • You'll work in our vibrant office, with some remote flexibility for deep-focus optimization sessions.
  • Expect regular check-ins with the team and clients, plus the occasional brainstorming sesh over coffee.
  • Smart casual is the dress code — think professional with a side of personality.
  • Some late nights tweaking campaigns or meeting deadlines, but plenty of high-fives for smashing targets.

What You Bring to the Table

We're open to all backgrounds, but bonus points if you've studied:

  • Marketing
  • Advertising
  • Business/Analytics
  • Communications
  • Digital Media

Skills That'll Make You Shine

  • Hands-on experience with Google Ads and Meta Ads (certifications are a big plus)
  • Data-driven mindset with a love for analytics tools (Google Analytics, Firebase, anyone?)
  • Sharp eye for detail and a knack for spotting optimization opportunities
  • Creative flair for writing ad copy that converts
  • Organized, with the ability to juggle multiple campaigns without breaking a sweat
  • Proactive, curious, and always learning about the latest PPC trends
  • Team player who can communicate ideas clearly to clients and colleagues
  • Cool-headed under pressure, with a passion for delivering results
  • Tech-savvy and comfortable with ad platforms, spreadsheets, and reporting tools

If this sounds like you, let's make some clicks count.

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