Digital Marketing Specialist

6 days ago

Kolkata, West Bengal, India Purti Vanaspati Pvt Ltd (Purti Group) Full time

Job Title: Digital Marketing Specialist

Job Description:

The AI-Driven Lead Generation and Market Research Specialist is responsible for identifying and generating new leads through data scraping from various online platforms, conducting market research and analysis, and using AI tools to optimise these processes. This role involves researching and extracting valuable data, identifying potential clients, analyzing market trends, and maintaining a robust pipeline of leads. The ideal candidate will be proficient in data scraping techniques, AI tools, and digital platforms to uncover unique leads and insights and possess excellent communication skills to effectively engage with potential clients.

Required Qualifications:

  • Bachelor's degree in Marketing, Computer Science, Information Technology, Data Science, Business Administration, or a related field.
  • Proven experience in lead generation, data scraping, and market research.
  • Proficiency in using data scraping tools and techniques (e.g., Python, Beautiful Soup, Scrapy).
  • Strong knowledge of social media platforms (e.g., LinkedIn, Facebook, Twitter, Instagram) and online portals.
  • Experience with AI and machine learning tools for data scraping, lead generation, and market analysis.
  • Excellent online research and data analysis skills.
  • Familiarity with CRM software (e.g., Salesforce, HubSpot) will be added advantage.
  • Strong organisational and multitasking abilities.
  • Excellent communication and interpersonal skills.

Responsibilities:

  • Conduct online research and data scraping using AI tools to identify potential leads and new business opportunities.
  • Utilize social media platforms and online portals to generate and engage with leads.
  • Develop and execute lead generation strategies using AI-driven data scraping techniques.
  • Conduct market research and analysis to identify market trends, customer needs, and competitive landscape.
  • Maintain an organized database of potential leads and ensure data accuracy.
  • Work closely with the sales and marketing teams to ensure lead quality and follow-up.
  • Analyze and report on lead generation and market research activities and results.
  • Stay updated on industry trends and best practices in AI, data scraping, lead generation, and market research.

Job Type: Full-time

Pay: ₹20, ₹25,000.00 per month

Experience:

  • total work: 1 year (Preferred)
  • Sales: 1 year (Preferred)

Work Location: In person

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