Social Media Manager

17 hours ago

Kolkata, West Bengal, India Digital Wolf Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Company Description

At Digital Wolf, we are a team of innovative digital marketers focused on empowering businesses to succeed in the online world. Our mission is to help companies achieve growth through customized digital marketing strategies, advanced technologies, and a customer-first mindset. We are passionate about driving impactful results and building strong partnerships with our clients. Our dedication to innovation and client-focused solutions defines our approach to success.

Role Description

This is a full-time, on-site role for a Social Media Manager based in Kolkata. The Social Media Manager will oversee the planning, execution, and optimization of social media marketing efforts. Responsibilities include developing and implementing content strategies, managing social media accounts, analyzing engagement metrics, and ensuring consistent brand messaging. The role also involves close collaboration with cross-functional teams to enhance the organization's digital presence and engagement.

Key Responsibilities

  • Develop and execute
    social media strategies
    for multiple brands across platforms (Instagram, Facebook, LinkedIn, X, YouTube).
  • Create
    monthly content calendars
    and ensure timely execution.
  • Ideate, plan, and oversee the creation of
    Reels, videos, and static creatives
    .
  • Write engaging
    captions, hooks, and copy
    aligned with brand tone.
  • Analyze performance data, optimize content, and ensure consistent growth.
  • Stay updated with trends, memes, and platform updates to keep content relevant.
  • Collaborate with the design, video, and marketing teams for seamless brand communication.

Qualifications

  • Proven expertise in Social Media Marketing and Social Media Optimization (SMO)
  • 2–3 years of hands-on experience managing social media for brands or agencies.
  • Proven experience in
    content strategy and creation
    (especially short-form video and visual storytelling).
  • Strong understanding of platform algorithms and analytics tools.
  • Excellent communication, copywriting, and creative thinking skills.
  • Strong Communication and Writing skills for effective messaging and engagement
  • Experience in developing and implementing effective Content Strategies
  • Understanding of social media analytics tools and engagement metrics
  • Ability to adapt quickly to industry trends and manage multiple projects simultaneously
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience working in the digital marketing or media industry is a plus

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