Social Media Manager

2 days ago

Kolkata, West Bengal, India SMIFS LIMITED Full time ₹ 5,00,000 - ₹ 12,00,000 per year

With a legacy of excellence and innovation,
SMIFS Limited
is one of India's leading financial services companies. At our Kolkata Regional Head Office, we are building a strong digital-first brand presence and are looking for a passionate, skilled, and creative
Social Media Manager
to take our content marketing and branding to the next level.

What You'll Do

  • Create and execute high-impact social media strategies across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
  • Build engaging, trend-driven content—posts, reels, stories, campaigns, contests, videos, and more.
  • Collaborate with influencers, thought leaders, and brand ambassadors to strengthen credibility and reach.
  • Curate and maintain dynamic content calendars while ensuring brand consistency.
  • Coordinate with internal teams for campaign-specific content like videos, graphics, and GIFs.
  • Track and analyze performance metrics (reach, engagement, CTR, CVR, brand lift), providing insights and recommendations.
  • Monitor competitors, conduct research, and identify new opportunities to drive brand growth.
  • Lead community engagement by joining relevant groups, fostering conversations, and building strong relationships.
  • Innovate with campaigns, promotions, and activations that reinforce SMIFS' brand positioning.
  • Support digital advertising efforts and optimize campaigns for maximum ROI.

What We're Looking For

  • 3+ years of proven experience in managing social media for a brand, preferably in digital agencies, e-commerce, media, or financial services.
  • A Bachelor's/Master's degree in Marketing, Communications, PR, Journalism, or related fields (preferred).
  • Excellent communication and presentation skills with a flair for storytelling.
  • Strong creative instincts with a finger on the pulse of the latest digital and social trends.
  • Experience in influencer partnerships and managing multi-platform campaigns.

Skills That Set You Apart

  • Social Media Expertise: Deep knowledge of Instagram, LinkedIn, Twitter/X, Facebook, Pinterest, and YouTube.
  • Analytics & Tools: Proficiency with Google Analytics, Meta Business Suite, LinkedIn Analytics, and other monitoring tools.
  • Content Design: Skilled in Canva and related creative tools.
  • Market Awareness: Basic understanding of stock market concepts (IPOs, SIPs, ETFs, Nifty/Sensex, P/E Ratio, Mutual Funds) is highly desirable.
  • Tech Savvy: Familiarity with AI-driven tools for social media and analytics.
  • Strong command of MS Excel, Word, and PowerPoint for data and reporting.

Why SMIFS?

  • A chance to shape the digital face of a reputed financial services brand.
  • Creative freedom to conceptualize and execute bold, innovative campaigns.
  • A collabo

**Position: Social Media Manager (Content Marketing & Branding)

Location: SMIFS Regional Head Office, Kolkata

Experience Required: Minimum 3 years in Social Media / Digital Marketing

Employment Type: Full-time
Interested candidates can apply by sending their CV and portfolio to , **

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