Senior Social Media Manager

4 days ago

Kolkata, West Bengal, India Brandatory Full time

Company Description

We are Brandatory, a modern Creative Branding and Digital Marketing Agency dedicated to crafting exceptional digital experiences. With over 5 years of experience, 250+ successful projects, and a global footprint spanning 15+ countries, we proudly aspire to be one of the best digital marketing companies in Kolkata. Join us on a journey where your brand's potential knows no bounds.

Role Description

This is a full-time on-site role for a Social Media Executive based in Kolkata. The Social Media Executive will be responsible for managing social media platforms, creating and optimizing engaging content, planning media strategies, and executing social media marketing campaigns. Day-to-day tasks include writing social media posts, monitoring engagement, analyzing performance metrics, and collaborating with cross-functional teams to ensure consistent brand messaging.

  • Key Responsibilities:
  • Plan, schedule, and manage daily content across platforms like Instagram, Facebook, LinkedIn, Twitter, etc.
  • Write engaging captions and strategize for maximum reach and engagement.
  • Coordinate with designers, editors, and clients to bring campaigns to life.
  • Track performance metrics and prepare weekly/monthly reports with actionable insights.
  • Research and stay up to date with the latest trends, reels formats, platform updates, and competitor activities.
  • Respond to DMs, comments, and manage community engagement professionally.

  • Assist in planning influencer collaborations, contests, and hashtag campaigns.

  • Requirements:

  • 2-4 years of proven experience in managing brand social media handles.
  • Strong command over Instagram, Facebook, LinkedIn, and other social platforms.
  • Ability to write crisp, witty, and brand-aligned content.
  • Basic understanding of analytics tools like Meta Business Suite, Creator Studio, etc.
  • A keen eye for visual storytelling and content aesthetics.
  • Excellent communication and coordination skills.

  • Experience working in an agency setup is a plus.

  • Why Join Brandatory?

  • Work on top-tier brands across industries
  • Opportunity to experiment, pitch ideas, and execute campaigns
  • Fast-paced, creative, and collaborative work culture
  • Grow with a team that celebrates creativity and ownership

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