CRM & Loyalty Manager (Retail Marketing)

4 days ago

Delhi, Delhi, India Relaxo Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Position: CRM & Loyalty Manager (Retail Marketing)

Industry: Retail Footwear

Location: Rohini, New Delhi

About the Role:

Were looking for a dynamic CRM & Loyalty Manager to drive customer retention, engagement, and lifetime value for our retail footwear brand. The role focuses on creating data-driven loyalty programs, enhancing customer experiences, and optimizing CRM strategies across all touchpoints store and omni-channel.

Key Responsibilities:

  • Develop and manage CRM & loyalty strategies to increase repeat purchases and brand engagement
  • Design and execute customer segmentation and personalized marketing campaigns using CRM tools
  • Collaborate with sales, marketing, and digital teams to ensure seamless customer journeys
  • Track and report key loyalty KPIs – retention, engagement, ROI
  • Ensure compliance with data privacy and CRM system integrity
  • Lead staff training on CRM tools and customer engagement techniques

Desired Profile:

  • MBA (Marketing) – Full-time, First Division
  • 8–10 years' experience in CRM, loyalty, or customer experience roles (retail/footwear preferred)
  • Proficiency in CRM tools (Salesforce, Mailchimp, MoEngage, HubSpot) and analytics
  • Strong analytical, communication, and stakeholder management skills
  • Knowledge of digital marketing, data segmentation & campaign performance
  • Exposure to footwear/fashion retail and omni-channel environments preferred

Additional Skills:

  • Advanced Excel & PowerPoint;
  • Customer lifecycle & engagement strategy expertise
  • Innovative, agile, and customer-obsessed mindset

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