CRM Assistant Manager

1 day ago

Delhi, Delhi, India Tyresnmore Full time ₹ 7,00,000 - ₹ 14,00,000 per year

About TyresNmore:
TyresNmore is an online retailer that enables doorstep fitment of tyres, batteries, and alloy wheels across the top six cities in India. We are on the path to become India's 1st and Largest Brand name in Auto After care products and service experience delivered at your doorstep. We currently operate in Delhi- NCR, Bengaluru, Hyderabad, Pune, Mumbai and Chennai with plans to expand in the top 25 cosmopolitan cities.

Backed by a robust technology platform, a strong supplier Network, and an efficient service model, we make the end-to-end tyre, battery & alloy wheels buying and fitting at the doorstep for vehicle owners seem like a breeze

We are recognized as the TOP 10 Auto e-commerce startups – 2022 by Silicon India We are on a mission to revolutionize the tyre industry with our unique business model and superior customer service.

About the Role

We are looking for a sharp, data-oriented CRM professional who can drive customer engagement, retention, and conversions across lifecycle stages. This role demands someone who understands user behavior, builds automated journeys, and scales performance with a laser focus on revenue and orders.

Key Responsibilities

●     Own CRM campaign execution end-to-end across channels including email, WhatsApp, and SMS.

●     Build structured customer segmentation, cohorts, and persona-based targeting to maximize campaign effectiveness

●     Create automated lifecycle journeys: onboarding, activation, repeat purchase, win-back, churn reduction, and NPS workflows

●     Track performance, ROAS, conversion funnels, and incrementality through actionable dashboards

●     Work closely with product, performance marketing, and call-center teams to drive cohesive retention strategies

●     Drive experimentation through A/B tests and data-backed hypothesis building

●     Manage CRM tools such as CleverTap, WebEngage or equivalents

●     Ensure CRM communications align with brand voice and compliance requirements (privacy, opt-ins, etc)

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