Head of Offline Growth

About CYBX

CYBX is India's first
Cybersecurity Superapp with embedded insurance
. We protect users from scams, fraud, and digital threats while giving them financial safety through insurance coverage. We are scaling to
1 million+ subscribers nationwide
and building a strong offline presence through
strategic partnerships, on-ground activations, and community engagement.

Role Summary

We are seeking a
dynamic, entrepreneurial leader
to spearhead CYBX's
national offline growth strategy
. This role will design, build, and execute
scalable partnerships and activations
across diverse partner categories — from retail networks to institutions, corporates, and communities. The Head of Offline Growth will be accountable for
subscriber acquisition, brand presence, and ROI on offline spend
, working through a hybrid model of internal teams and external agencies.

Key Responsibilities

Strategy & Leadership

• Build and execute CYBX's
  offline growth strategy
  across India.
• Own offline acquisition
  P&L (~₹50–100 Cr annually)
  with clear ROI targets.
• Define budgets, set targets, and report performance to CXOs and Board.

Partnership Development

• Identify, onboard, and manage
  strategic partners
  across multiple ecosystems, including:
• Consumer-facing touchpoints (retail stores, OEMs, telcos, service providers).
• Institutional & organizational networks (universities, corporates, associations, NGOs, government programs).
• Communities & affinity groups (clubs, societies, cultural bodies, events).
• Emerging categories (fintechs, insurers, OTT platforms, digital platforms).
• Negotiate
  win–win commercial models, incentive structures, and long-term alliances.
• Build
  repeatable partner playbooks
  that can be deployed at scale nationwide.

Execution & Scale

• Set up
  regional growth hubs (North, South, East, West)
  with local managers.
• Manage
  field promoters, trainers, and agency partners
  to drive activations.
• Roll out standardized
  activation kits
  (posters, QR codes, demo scripts, standees).
• Ensure
  brand consistency and compliance
  across all offline touchpoints.

Data & ROI

• Track activations through
  attribution tools (Appsflyer, GA4, PowerBI)
  .
• Optimize incentive structures to maximize partner performance.
• Drive
  cost efficiency and payout integrity
  through process discipline.

Candidate Profile

Experience

• 10–15 years
  in Sales / Marketing / Partnerships with a focus on
  offline growth, activations, or distribution.
• Prior experience in
  Telecom, Fintech, Consumer Tech, FMCG, or Experiential Marketing.
• Proven record of
  scaling offline acquisition programs nationally.
• Hands-on
  P&L management
  with budgets ≥ ₹50 Cr.
• Experience leading
  multi-regional teams
  and working with
  external agencies/partners.

Skills & Competencies

• Strong ability to
  forge partnerships across retail, institutions, corporates, and communities.
• Data-driven
  decision-maker with comfort in dashboards & attribution metrics.
• Excellent
  negotiation and commercial structuring
  skills.
• Strong
  people leadership
  with experience managing distributed teams.
• Process-oriented
  mindset to manage incentives, compliance, and reporting.

Personal Traits

• Street-smart hustler + strategic thinker.
• Comfortable in
  startup/high-growth environments.
• Ability to inspire trust with
  CXOs, community leaders, and retail owners alike.
• High energy, entrepreneurial mindset, and resilience to scale a new category.

Why Join Us?

• Be at the forefront of
  digital trust & safety
  for millions of Indians.
• Build a
  first-of-its-kind offline growth engine
  in cybersecurity.
• High visibility role with
  direct impact on subscriber growth and revenues.
• Opportunity to work with a
  fast-scaling, visionary leadership team.