Head of Sales
2 days ago
Location
: Goregaon East, Mumbai/On-site
Company Description
We are a BSE-listed consumer wellness company
with a strong focus on innovation and growth across
nutraceuticals, supplements, health foods, and herbal masalas
, along with our
digital health services under the Aayush Labs brand
.
Having built a strong digital foundation, we are now expanding our offline and institutional presence to make our products accessible through
General Trade (GT), B2B, and institutional channels
.
Role Overview
The Head of Sales – GT, B2B & Institutional
will serve as the
P&L owner for all non-online revenue streams
. This is a
builder role
, ideal for a sales leader who thrives in setting up systems, teams, and distribution networks from the ground up.
The mandate includes successfully executing the
offline GT pilot
, launching the
institutional and B2B vertical
, and establishing a
high-performance sales infrastructure
that can scale nationwide.
Core Mission
To build, own, and scale the company's offline and B2B sales engines
— driving revenue, market penetration, and profitability across General Trade, Institutional, and corporate channels.
Key Responsibilities
Offline (H1) – General Trade
- Architect and execute the
GT go-to-market strategy
for pilot states. - Build and manage the
distributor, stockiest, and retailer network
across key markets. - Drive secondary and tertiary sales through effective trade programs, merchandising, and field execution.
- Lead pricing, margins, and trade promotion strategy to ensure healthy unit economics.
Institutional (H2) – B2B & Institutional Sales
- Design and lead the
strategy for the institutional and B2B vertical
(corporates, wellness centers, hotels, hospitals, etc.). - Recruit, train, and manage the
B2B Development Manager
and supporting team. - Identify and acquire strategic accounts and partnerships to unlock new revenue streams.
- Collaborate with Product and Marketing teams to develop customized B2B offerings.
Team Leadership & Infrastructure
- Hire, train, and lead
field sales executives and territory managers
for the offline pilot. - Build and institutionalize
sales processes, reporting systems, and commission structures
. - Create a
data-driven, high-performance sales culture
that emphasizes accountability and growth. - Monitor and report sales performance, channel profitability, and key KPIs to leadership.
Ideal Candidate Profile
- 8–12+ years of experience in
Sales, Business Development, or Channel Management
within
FMCG, Consumer Health, or CPG
sectors. - Proven track record of
setting up and scaling General Trade networks from scratch
— a
builder
, not just a
caretaker
. - Strong experience in
B2B or institutional sales
, preferably launching or growing a new vertical. - Deep understanding of
trade distribution, sales operations, and channel economics
. - Strategic thinker with strong execution capability and team leadership skills.
- Entrepreneurial mindset — thrives in zero-to-one environments with high autonomy.
-
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