Head of Sales

21 hours ago


Mumbai, Maharashtra, India AAYUSH WELLNESS LIMITED Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Location
: Goregaon East, Mumbai/On-site

Company Description

We are a BSE-listed consumer wellness company
with a strong focus on innovation and growth across
nutraceuticals, supplements, health foods, and herbal masalas
, along with our
digital health services under the Aayush Labs brand
.

Having built a strong digital foundation, we are now expanding our offline and institutional presence to make our products accessible through
General Trade (GT), B2B, and institutional channels
.

Role Overview

The Head of Sales – GT, B2B & Institutional
will serve as the
P&L owner for all non-online revenue streams
. This is a
builder role
, ideal for a sales leader who thrives in setting up systems, teams, and distribution networks from the ground up.

The mandate includes successfully executing the
offline GT pilot
, launching the
institutional and B2B vertical
, and establishing a
high-performance sales infrastructure
that can scale nationwide.

Core Mission

To build, own, and scale the company's offline and B2B sales engines
— driving revenue, market penetration, and profitability across General Trade, Institutional, and corporate channels.

Key Responsibilities

Offline (H1) – General Trade

  • Architect and execute the
    GT go-to-market strategy
    for pilot states.
  • Build and manage the
    distributor, stockiest, and retailer network
    across key markets.
  • Drive secondary and tertiary sales through effective trade programs, merchandising, and field execution.
  • Lead pricing, margins, and trade promotion strategy to ensure healthy unit economics.

Institutional (H2) – B2B & Institutional Sales

  • Design and lead the
    strategy for the institutional and B2B vertical
    (corporates, wellness centers, hotels, hospitals, etc.).
  • Recruit, train, and manage the
    B2B Development Manager
    and supporting team.
  • Identify and acquire strategic accounts and partnerships to unlock new revenue streams.
  • Collaborate with Product and Marketing teams to develop customized B2B offerings.

Team Leadership & Infrastructure

  • Hire, train, and lead
    field sales executives and territory managers
    for the offline pilot.
  • Build and institutionalize
    sales processes, reporting systems, and commission structures
    .
  • Create a
    data-driven, high-performance sales culture
    that emphasizes accountability and growth.
  • Monitor and report sales performance, channel profitability, and key KPIs to leadership.

Ideal Candidate Profile

  • 8–12+ years of experience in
    Sales, Business Development, or Channel Management
    within
    FMCG, Consumer Health, or CPG
    sectors.
  • Proven track record of
    setting up and scaling General Trade networks from scratch
    — a
    builder
    , not just a
    caretaker
    .
  • Strong experience in
    B2B or institutional sales
    , preferably launching or growing a new vertical.
  • Deep understanding of
    trade distribution, sales operations, and channel economics
    .
  • Strategic thinker with strong execution capability and team leadership skills.
  • Entrepreneurial mindset — thrives in zero-to-one environments with high autonomy.

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