
Offline GTM Head
2 days ago
About the team and role:
- Drive offline revenue growth and anchor the P&L metrices
- Drive the GTM inputs across markets and create excitement among salesman, retailers.
- Liason with RSMs to drive sales growth across regions – create joint business plans and ensure AOP achievement.
- Own the AVF (availability, visibility & freshness) metrices – ensure retail off takes through visibility & merchandising at outlets, ensure availability (through Field teams),
- Understands SFA / retailer automation & B2B apps and leverages data to build cohorts and drive growth across must win segments
Key Areas of Impact:
• Experienced creating, planning and executing GTM inputs for various markets.
• Analyze performance and work with product teams to drive adoption of flash deals, salesman dashboards etc.
• Own the SE incentive / training and keep the FOS force engaged and aligned on PL goals
• Creates Monthly SNOP for PL and aligns with sales team and drive demand planning
• Drive category x market wise sales plans.
• Design the merchandising strategy and execution on field
• NEW OL recruitment / scheme enrolment pilots with field teams and scale successful POCs.
Must haves:
8-12 years' experience in health tech + core pharma /FMCG Offline sales & trade marketing
Good to have:
• Understands how the pharma channel + ethical channels work and has experience in driving campaigns –GTM for pharma brands.
• Has had previous sales experience.
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