Performance Marketing Lead

Urgent Hiring for Performance Marketing Lead/ Specialist

• Location: Noida
• Exp 4-6 yrs (relevant)
• Salary 6 lpa 9 lpa (as per relevant exp in real estate industry)

Job Overview:

We are seeking a Performance Marketing Lead to lead and optimize our digital marketing efforts in the real estate sector. You will play a pivotal role in driving high-impact, data-driven marketing campaigns across various channels to generate quality leads, enhance brand awareness, and contribute to our business objectives. You will work closely with the marketing, sales, and analytics teams to achieve measurable results.

Key Responsibilities:

• Campaign Strategy & Execution:

• Develop and execute performance marketing strategies tailored for the real estate industry.

• Manage digital campaigns (PPC, SEM, display ads, social media, remarketing, email marketing, etc.) across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, youtube etc.

• Optimize ad creatives, targeting, bidding strategies, and landing pages to maximize conversion rates.

• Lead Generation, Conversion Optimization & Data mining:

• Create and manage lead generation strategies for real estate properties (residential/commercial).

• Optimize lead funnels and conversion paths to ensure that marketing efforts translate into high-quality leads and sales.

• Work with the sales team to ensure smooth lead handover and follow-up.

• Analytics & Reporting:

• Track, measure, and report on KPIs such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and customer lifetime value (CLV).

• Use tools like Google Analytics, Facebook/Meta Ads Manager, and other performance tracking tools to optimize campaigns.

• Prepare weekly/monthly/quarterly performance reports with actionable insights.

• Budget Management:

• Manage and allocate performance marketing budgets effectively to ensure maximum ROI.

• Monitor spend on various channels and campaigns, ensuring efficiency and effective budget utilization.

• SEO and Content Strategy:

• Work with the SEO team to ensure website content and landing pages are optimized for search engines.

• Integrate performance marketing strategies with organic SEO efforts to maximize visibility and lead generation.

• Market Research:

• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

• Conduct competitor analysis and market research to understand trends and customer preferences in the real estate industry.

• Collaboration:

• Collaborate with cross-functional teams including sales, design, and content to align marketing efforts with business goals.

• Liaise with agencies and vendors for outsourced campaign management, when necessary.

Requirements:

• Education:
  
  Bachelor's degree in Marketing, Business, or a related field. MBA or certifications in digital marketing is a plus.

• Experience:

• 3+ years of experience in performance marketing, ideally in the real estate or property industry.

• Proven track record of running successful paid campaigns across platforms like Google Ads, Facebook, Instagram, YouTube and others.

• Strong knowledge of lead generation strategies and conversion optimization techniques.

• Skills:

• In-depth understanding of digital marketing platforms and tools (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.).

• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Knowledge of SEO principles and how they integrate with paid campaigns.
• Experience Landing page optimization, and CRO.

• Familiarity with CRM tools (Salesforce, HubSpot, Read Pro etc.) and lead management systems.

• Soft Skills:

• Strong communication and presentation skills.

• Detail-oriented, with the ability to manage multiple campaigns and deadlines.
• Creative thinking with a problem-solving attitude.
• Ability to work collaboratively in a fast-paced environment.