
Performance Marketing
3 days ago
About the Role
We are seeking an experienced Performance Marketing Manager to lead large-scale campaigns across Google Ads and Meta Ads for fintech, travel, and lending verticals. The ideal candidate will have proven expertise in managing high-growth campaigns and driving performance across acquisition, engagement, and conversions.
Key Responsibilities
Campaign Management
End-to-end ownership of Google (ACI/ACE, Search, YouTube, Display) and Meta Ads campaigns
Drive user acquisition, lead generation, and transaction growth across app & web
Optimize campaigns for CPI, CAC, ROAS, LTV, and reduce drop-offs
Analytics & Measurement
Set up, track, and optimize campaigns using GA4, Firebase, Appsflyer
Deep-dive into funnel & cohort analysis
Build performance dashboards for weekly/monthly business reviews
Cross-Vertical Marketing
Scale fintech app campaigns (UPI, merchant lending, personal loan)
Run Travel acquisition & booking campaigns for both web & app
Optimize creative messaging across different verticals
Stakeholder Management
Collaborate with product, design, and business teams
Share insights & recommendations with leadership
Mentor junior team members
Requirements :
68 years of experience in performance marketing with focus on Google & Meta ads.
Strong expertise in Google Ads and Meta Ads
Hands-on experience with Appsflyer
Proven track record in fintech, travel, and lending campaigns is preferred
Strong analytical mindset; Excel/SQL/BI tool exposure
Understanding of web-to-app campaigns & cross-device tracking is preferred
Exposure to remarketing and funnel optimization strategies is preferred
Education: Any graduate
What We Offer
Opportunity to lead paid acquisition for multiple high-growth verticals
Ownership of high budget Google & Meta budgets
Exposure to leadership, product, and analytics teams
Competitive pay & fast-paced work environment
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