Performance Marketing

4 days ago

Noida, Uttar Pradesh, India Paytm Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role

We are seeking an experienced Performance Marketing Manager to lead large-scale campaigns across Google Ads and Meta Ads for fintech, travel, and lending verticals. The ideal candidate will have proven expertise in managing high-growth campaigns and driving performance across acquisition, engagement, and conversions.

Key Responsibilities

Campaign Management

  • End-to-end ownership of Google (ACI/ACE, Search, YouTube, Display) and Meta Ads campaigns

  • Drive user acquisition, lead generation, and transaction growth across app & web

  • Optimize campaigns for CPI, CAC, ROAS, LTV, and reduce drop-offs

Analytics & Measurement

  • Set up, track, and optimize campaigns using GA4, Firebase, Appsflyer

  • Deep-dive into funnel & cohort analysis

  • Build performance dashboards for weekly/monthly business reviews

Cross-Vertical Marketing

  • Scale fintech app campaigns (UPI, merchant lending, personal loan)

  • Run Travel acquisition & booking campaigns for both web & app

  • Optimize creative messaging across different verticals

Stakeholder Management

  • Collaborate with product, design, and business teams

  • Share insights & recommendations with leadership

  • Mentor junior team members

Requirements :

  • 68 years of experience in performance marketing with focus on Google & Meta ads.

  • Strong expertise in Google Ads and Meta Ads

  • Hands-on experience with Appsflyer

  • Proven track record in fintech, travel, and lending campaigns is preferred

  • Strong analytical mindset; Excel/SQL/BI tool exposure

  • Understanding of web-to-app campaigns & cross-device tracking is preferred

  • Exposure to remarketing and funnel optimization strategies is preferred

Education: Any graduate

What We Offer

  • Opportunity to lead paid acquisition for multiple high-growth verticals

  • Ownership of high budget Google & Meta budgets

  • Exposure to leadership, product, and analytics teams

  • Competitive pay & fast-paced work environment

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