Performance marketing

2 days ago

Noida, Uttar Pradesh, India sehatUP Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Performance Marketing & SEO

Job Description:


• Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns


• Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Manage all the programmatic campaigns - from ideation to media planning and optimization.


• Measure Shopify engagement metrics.


• Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.


• Identify trends and insights, and optimise spend and performance based on the insights


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimise the user experience


• Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints


• Instrument conversion points and optimise user funnels


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Managing budgets and finances for digital marketing initiatives for the organisation.

Requirements :

3-5 Years experience in leading and scaling user acquisition in a D2C Health business is must.


• Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.


• Hands-on experience in designing and launching digital media campaigns across digital platforms such as Facebook, Google, RevX, Criteo, etc. for the eCommerce industry


• Hands-on experience in using analytics tools like Clevertap, Appsflyer, and Adobe Analytics


• Strong orientation towards data gathering, problem-solving, experimenting, and iterating with the results, to arrive at the right solution


• Customer-centric and problem-solving mindset


• Experience in optimising landing pages and user funnels


• Experience with A/B and multivariate experiments


• Experience in setting up and optimising Google Adwords campaigns

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