Performance Marketing Manager

12 hours ago

Noida, Uttar Pradesh, India Realty Assistant Full time ₹ 12,00,000 - ₹ 36,00,000 per year
  • Job Summary:

  • As the Performance Marketing - Manager, you will be responsible for planning, implementing, and optimizing performance-based marketing campaigns across various digital channels. Your focus will be on driving high-quality traffic, increasing conversions, and maximizing return on investment (ROI). By leveraging your expertise in performance marketing and your leadership skills, you will guide a team of marketers and collaborate with cross-functional teams to ensure the success of our digital marketing initiatives.

  • Responsibilities:

    • Performance Marketing Strategy: Develop and execute the overall performance marketing strategy, aligning it with the company's objectives and growth targets.
    • Campaign Planning and Execution: Lead the planning and execution of performance marketing campaigns, including paid search, social media advertising, display advertising, email marketing, and other digital channels.
    • Budget Management: Effectively allocate marketing budgets across campaigns to achieve maximum performance and meet set KPIs.
    • Conversion Rate Optimisation (CRO): Continuously analyse campaign performance and conduct A/B tests to optimise conversion rates and improve campaign efficiency.
    • Data Analysis and Insights: Utilise data analytics tools to gather insights, analyse performance metrics, and make data-driven decisions to enhance campaign performance.
    • Team Leadership: Manage and mentor a team of performance marketers, providing guidance, setting clear goals, and fostering a culture of collaboration and excellence.
    • Marketing Technology Integration: Stay informed about the latest marketing technologies, tools, and trends and implement innovative solutions to enhance performance marketing efforts.
    • Performance Reporting: Prepare comprehensive reports on campaign performance, KPIs, and ROI and present findings to stakeholders and leadership.
    • Collaborative Approach: Work closely with cross-functional teams, including content, design, and analytics, to ensure seamless alignment of marketing efforts and support overall business objectives.
    • Industry Best Practises: Keep abreast of industry best practises, the competitive landscape, and emerging trends in performance marketing to identify new opportunities for growth.

  • Qualifications and Skills:

    • Bachelor's degree in Marketing, Business, or a related field; A Master's degree is a plus.
    • Proven experience (5+ years) in performance marketing or digital marketing, with a track record of successfully managing and optimising pperformance campaigns.
    • Strong understanding of performance marketing concepts, platforms, and data analysis.
    • Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, etc.
    • Analytical mindset with the ability to interpret data and draw actionable insights.
    • Leadership and team management skills, with the ability to motivate and guide a team to achieve exceptional results.
    • Excellent communication and presentation abilities.
    • Strategic thinking and problem-solving skills
    • Ability to thrive in a fast-paced and dynamic environment.

  • Benefits:

  • Competitive salary package inclusive of performance-based incentives.
  • Comprehensive training and avenues for professional development.
  • Access to a collaborative and forward-thinking work environment.
  • Opportunity to play a pivotal role in directly contributing to the company's expansion and accomplishments

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