Performance Marketing Manager

2 days ago

Noida, Uttar Pradesh, India Sociapa Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About the Role:

Sociapa Ventures Pvt. Ltd. is looking for a Performance Marketing Manager for its Noida office, with hands-on experience in planning, executing, and optimizing campaigns across social media ads, Google Ads, performance platforms, eCommerce, and quick commerce channels. The ideal candidate should have a strong understanding of conversion campaigns, brand awareness initiatives, and ROAS optimisation, with prior experience managing FMCG brand accounts. This is a highly analytical and strategic role requiring the ability to manage budgets, analyze performance data, and deliver measurable results.

Key Responsibilities

  • Develop, execute, and optimize paid media campaigns across Meta Ads, Google Ads, YouTube, Programmatic, and quick commerce platforms (Blinkit, Zepto, Instamart, etc.).
  • Manage campaigns across eCommerce platforms (Amazon, Flipkart), focusing on both conversion and visibility.
  • Create integrated funnel strategies combining brand awareness, engagement, lead generation, and performance campaigns.
  • Track, measure, and report performance using analytics tools (Google Analytics, Looker Studio, Ads Manager dashboards).
  • Analyze campaign data to optimize budgets, improve ROAS, and reduce CPA.
  • A/B test creatives, ad copies, landing pages, and audience segments.
  • Work with design and content teams to develop high-performing ad creatives and messaging.
  • Coordinate with eCommerce teams to align ad strategies with sales and inventory goals.
  • Allocate monthly and quarterly budgets effectively across channels and present regular performance reviews.

Key Skills & Requirements

  • Bachelor's/Master's degree in Marketing, Business, or related field.
  • 4-6 years of experience in performance marketing with hands-on experience managing FMCG or consumer brands.
  • Expertise in Meta Ads Manager, Google Ads, DV360, and programmatic buying platforms.
  • Strong knowledge of eCommerce ad solutions (Amazon Advertising, Flipkart Ads) and quick commerce ad platforms.
  • Proficiency in analytics tools (Google Analytics, Looker Studio, etc.).
  • Strong analytical mindset, communication, and presentation skills.
  • ROI-driven approach with ability to manage multiple campaigns simultaneously.

Why Join Us

  • Work on high-growth FMCG brands with significant media spends.
  • Opportunity to lead performance marketing for eCommerce and quick commerce platforms.
  • Collaborative work culture with exposure to cutting-edge ad technologies and strategies.

Join a rapidly growing marketing agency based in Noida with a strong reputation in the FMCG space.

To apply, please share your CV with or WhatsApp on

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