Performance marketing manager

1 day ago

Noida, Uttar Pradesh, India Hookaba Full time ₹ 12,00,000 - ₹ 24,00,000 per year
  1. Company Description

Enter HOOKABA - where your LED wearables become a canvas for your emotions, connecting your inner and outer worlds At HOOKABA, we believe fashion goes beyond your choice of clothing and accessories; it's connected deeply to your self-expression, reflecting who you are and what you stand for. Whether you're feeling bold and adventurous, calm and serene, or somewhere in between, there's a HOOKABA product for you. With our Innovative Designs and Premium Materials, express yourself in style wherever life takes you.

Role Overview:

We are looking for an experienced and data-driven Performance Marketing Manager to develop, execute, and optimize paid marketing campaigns across digital channels. The ideal candidate has a strong grasp of current marketing tools, analytical ability, and a proven track record of driving measurable ROI, customer acquisition, and growth.

Key Responsibilities:

1. Strategy & Planning

  • Develop and execute performance marketing strategies across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and other paid platforms.
  • Plan and manage budgets to ensure maximum ROI and efficient CAC (customer acquisition cost).
  • Conduct market research, competitor analysis, and audience segmentation.

2. Campaign Management

  • Set up, manage, and optimize paid campaigns (Search, Display, Shopping, Social, App Install, Remarketing, etc.).
  • Continuously A/B test ad creatives, landing pages, bidding strategies, and targeting options.
  • Collaborate with design, content, and product teams to create high-performing ad creatives and copy.

3. Analytics & Optimization

  • Track, measure, and analyze campaign performance using Google Analytics, Ads Manager, and attribution tools.
  • Monitor key metrics such as CTR, CPC, CPM, ROAS, CAC, and LTV to drive data-backed decisions.
  • Generate weekly/monthly reports and share insights with stakeholders.

4. Growth & Innovation

  • Identify new channels and growth opportunities (Affiliate, Influencer Marketing, Programmatic, etc.).
  • Stay updated with platform changes, digital trends, and best practices.
  • Implement automation tools for campaign efficiency and scaling.

Key Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a similar field.
  • 3–6 years of experience in performance marketing or digital advertising.
  • Hands-on experience with Google Ads, Facebook Business Manager, Google Analytics, and marketing automation tools.
  • Strong analytical skills and proficiency in Excel/Data Studio.
  • Experience in e-commerce, D2C, or startup environments is a plus.
  • Creative mindset with a strong understanding of audience behavior and storytelling in ads.
  • Excellent communication, time management, and project management skills.

Success Metrics / KPIs:

  • ROI / ROAS on campaigns
  • Reduced CAC and improved LTV
  • Conversion rate and lead quality
  • Budget efficiency and scaling performance
  • Growth in revenue, traffic, and brand visibility

Please do not apply here if you are looking for fancy corporate office, organized way of working

But please apply

  • If you are looking to make an impact
  • If you are willing to work directly with Founder
  • If you are willing to invest your time and energy today for hopeful exponential growth tomorrow
  • Ability to handle high-pressure situations and manage time efficiently

  • Performance Marketing Manager

    2 weeks ago

    Noida, Uttar Pradesh, India Realty Assistant Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Summary:As the Performance Marketing - Manager, you will be responsible for planning, implementing, and optimizing performance-based marketing campaigns across various digital channels. Your focus will be on driving high-quality traffic, increasing conversions, and maximizing return on investment (ROI). By leveraging your expertise in performance...

  • Performance Marketing Manager

    2 weeks ago

    Noida, Uttar Pradesh, India GNV Commodities Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionGNV Commodities Pvt Ltd is a Pan-India pet products distributor company dedicated to bringing top-tier global pet care products to Indian pets. With extensive domain knowledge, our in-house capabilities span from the port to the pet. We take pride in offering products and services that reflect our motto – We sell what we use for our own...

  • Performance Marketing Manager

    5 days ago

    Noida, Uttar Pradesh, India SEREKO Full time ₹ 8,00,000 - ₹ 20,00,000 per year

    JOB DESCRIPTIONPerformance Marketing Manager at SEREKO D2C Skincare BrandSEREKO is India's 1st Psychodermatology brandthat with its unique bend that aims to reverse the effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio, spanningTopical Skincare productswith complementingNutraceuticals (supplements)to treat...

  • Performance Marketing Manager

    5 days ago

    Noida, Uttar Pradesh, India SEREKO Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    SEREKO is India's 1st Psychodermatology brandthat with its unique bend that aims to reverse the effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio, spanningTopical Skincare productswith complementingNutraceuticals (supplements)to treat the skincare concerns instream along with providing surface solutionsRole...

  • Performance Marketing Manager

    7 days ago

    Noida, Uttar Pradesh, India Microcode software llp Full time ₹ 43,20,000 - ₹ 86,40,000 per year

    Location: Assotech Business Cresterra Sector 135, Noida, Uttar Pradesh 201304Job: Performance Marketing SpecialistLocation: Full-TimeAbout the RoleWe are seeking a highly skilled Performance Marketing Specialist who can plan, execute, and optimize paid media campaigns across multiple platforms, including Google Ads, Meta (Facebook/Instagram), OTT platforms,...

  • Performance Marketing Manager

    1 week ago

    Noida, Uttar Pradesh, India MSG Advert Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Plan and manage paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.Drive B2B lead generation and optimize campaigns.Develop branding strategies to enhance market presence.Monitor and report campaign performance to maximize ROI. Required Candidate profilePerformance Marketing

  • Performance Marketing Manager

    2 weeks ago

    Noida, Uttar Pradesh, India OnO Creators Full time ₹ 3,00,000 - ₹ 4,20,000 per year

    Job Title: Performance Marketing ManagerLocation: Noida (On-site)Company: Ono CreatorsSalary: ₹30,000 – ₹35,000 per monthJoining: ImmediatePlan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, YouTube, LinkedIn, etc.).Manage performance campaigns to achieve KPIs (leads, conversions, ROI, ROAS).Conduct keyword...

  • Performance Marketing Manager

    2 weeks ago

    Noida, Uttar Pradesh, India Paytm Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Performance Marketing (Google & Meta) - Assistant ManagerAbout Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to...

  • Performance Marketing Manager

    2 weeks ago

    Noida, Uttar Pradesh, India Times Internet Full time ₹ 1,20,000 - ₹ 3,60,000 per year

    About Times InternetAt Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India's largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.Our portfolio features market-leading and iconic brands such as TOI,...

  • Performance Marketing Manager

    7 days ago

    Noida, Uttar Pradesh, India Astrotalk Full time ₹ 8,00,000 - ₹ 15,00,000 per year

    Astrotalk is one of the largest astrology brand by revenue and have served more than 7 crore customers across the globe. We are proud to be the first mover, the most innovator and also the trend setter to make astrology cool, and more appealing to the younger generation. Yes, 85% of our customer base is in the age group of 25-35 & are the most educated...