Performance marketing manager

3 days ago

Noida, Uttar Pradesh, India Testbook Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Description

Testbook, a rapidly growing startup in the EdTech industry, is revolutionizing how education and upskilling are delivered. With a registered user base of over 3.1 crore and 470+ crore questions solved, Testbook has established itself as a market leader. Its advanced web platform and Android app deliver an unmatched learning experience. Testbook fosters an environment where individuals can learn, grow, and excel under expert mentorship while enjoying flexibility and ownership of their work. The company values innovation and collaboration, making it the ideal place for professionals seeking impactful roles in a dynamic environment.

Role Description

This is a full-time, on-site role for a Performance Marketing Manager based in Noida. The Performance Marketing Manager will develop, execute, and optimize digital marketing campaigns to drive user acquisition, engagement, and retention. Responsibilities include managing paid media channels, leveraging analytics to optimize ROI, and collaborating with cross-functional teams on campaign strategy and execution. This role also involves monitoring market trends, identifying growth opportunities, experimenting with new channels, and ensuring alignment with overall business objectives.

Qualifications

  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other paid media channels
  • Strong analytical skills and knowledge of tools like Google Analytics and Excel for performance tracking and reporting
  • Experience in creating and optimizing PPC campaigns, managing budgets, and maximizing ROI
  • Effective communication, collaboration, and time management skills
  • Knowledge of A/B testing, conversion rate optimization, and landing page optimization is a bonus
  • Ability to adapt to fast-paced environments and deliver consistent results
  • A Bachelor's degree in Marketing, Business Administration, or a related field is preferred

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